Danone AQUA puts together Indonesia’s first ‘Instagram hunt’
As part of the activation for #AdaAQUA’s most recent communication, Danone AQUA Water has initiated Indonesia’s first Instagram photo hunt. Developed by VML Qais Indonesia,...
Tagged: innovation
SAP innovation centre in Singapore targeting startups, among others
SAP SE said it will establish an SAP Innovation Centre in Singapore by the end of 2014, focusing on smart cities, healthcare, digital consumers, and...
Trevor Healy’s destination next – Nexmo
Cloud communications company, Nexmo, has appointed mobile and communications expert Trevor Healy to its Board of Directors as Executive Chairman. In addition to his board...
Ad tech accelerator targets agency execs as investors
Venture capitalists have poured billions into the ad tech space, but U.K. ad tech startup accelerator Collider is aiming at a somewhat narrower niche: wealthy ad execs....
Yahoo to consolidate workforce in India office for ‘sustainable growth’
Yahoo is restructuring the team in its India office as part of it endeavours towards maintaining ‘sustainable growth’ in the market. It is understood that...
MMA Touts Winners of 2014 Global Smarties
MMW was briefed yesterday by the Mobile Marketing Association on this week’s presentation of the 2014 Global Smarties. “A stellar showcase of marketer, media, technology...
Mobile Marketing Association: How Big is the Mobile Marketing Opportunity?
On Tuesday, The Mobile Marketing Association (MMA), kicked off its SM2 Innovation Summit with the release of a new report titled “How Big is the...
mobileStorm to Mark 15th Anniversary in Las Vegas Next Week
What happens in Vegas won’t stay in Vegas next week with regard to mobileStorm‘s 15th anniversary bash scheduled to take place October 1st. Once again,...
MTS India retains Havas Media Group as partner agency
MTS India’s integrated media business has yet again been awarded to Havas Media Group India, following a multi agency pitch which included all the top...
GE Considers Native Ad Success Online And Off
Coming from the agency world three years ago, Alexa Christon brought creative rather than media experience to her evolving role at GE, where she is now...
AdMonsters Meetup: Advertising Week at The New York Times
Wednesday, October 1, 2014 The Multichannel Endeavor: Balancing Product Innovation and Workflow Efficiencies 7:00 p.m. to 9:30 p.m. Via Admonsters
Live Nation Entertainment’s Programmatic Opener: Custom Audiences
When Live Nation Entertainment appointed Xaxis alum Mike Finnegan as its first ever VP of programmatic and product innovation – a role he assumed Monday...
Google gobbles Gecko
Google recently acquired the mechanical engineering and product-design company Gecko Design Inc. to strengthen the design expertise of Google X, Google’s state-of-the-art facility of technological...
Samsung’s Newest Smart-Home Weapon Talks Marketing Strategy
Startup SmartThings is on a mission to make homes smarter — and now it has Samsung Electronics’ massive marketing budget behind it. On Thursday, Samsung...
USA Today to Launch Daily Fantasy Sports Gaming Site
With daily fantasy sports surging to new levels of popularity and visibility, another large publisher is throwing its hat into the ring. On Tuesday, USA...
AKQA sets India play in motion with creativity & engineering at core
Ideas and innovation company AKQA has expanded its presence within Asia by opening its first office in India. Focus on engineering and creativity has always...
