Johnnie Walker awards digital duties to VML IM2.0 in China
After two rounds of intensive pitching, VML IM2.0 Shanghai has won the Johnnie Walker account, responsible for all its interactive marketing efforts. Diageo’s Scotch whisky...
Tagged: india
MediaCom extends global partnership with Volkswagen Group
MediaCom Worldwide has extended its 16-year relationship with the Volkswagen Group for a further three years. The appointment signifies the next stage in a partnership...
JWT eyes majority stake in India based Social Wavelength
Adding to its digital offer in India, JWT is all set to acquire a majority stake in social media agency Social Wavelength. Founded in 2009,...
Following APAC, India based Ozone Media sets eye on Silicon Valley
Ozone Media, India based digital technology company, announced the opening of a new office in Silicon Valley, California. One of the first players in introducing...
Microsoft Advertising Exchange gears up to compete across Asia
As part of Microsoft’s efforts to deliver scale and efficiency to display advertising, the Microsoft Advertising Exchange is now officially operating across Asia. The Microsoft...
TV advtg still works in APAC but smartphones is the screen of choice
The growing significance of mobile has been tabled in various discussions. While mobile handsets found way into the hands of many consumers, across spectrum, one...
Outbrain names Tom Foran its first Chief Revenue Officer
Outbrain, a content discovery platform, has elevated Tom Foran to the newly created position of Chief Revenue Officer. Mr Foran was formerly the General Manager...
Tesco-Sociomantic: The perfect marriage?
Speculations are rife around Sociomantic and Tesco, wherein the latter is looking to buy the Berlin-headquartered display advertising player. If industry grapevine is to be...
AdPeople Japan Appoints Ed Thompson as Business Director
TOKYO – Continuing its rapid growth across Asia Pacific, AdPeople Worldwide announces the appointment of Ed Thompson as business director of its Tokyo office. As...
The future of TV: five innovations to look out for
Dynamic second screen ads Social TV has been a big success. 40% of tweets at UK peak time are referencing television. BSkyB recently revealed it’ll...
India-Based Mobile Startup SilverPush Takes Aim At US Marketers
Even though the mobile advertising space is already crowded, India-based startup SilverPush sees an opportunity to help advertisers deliver targeted mobile ads and link users...
WPP’s VML Is Latest to Snap Up a China Digital Shop, IM2.0
Ad holding companies are stepping up their shopping spree in a hot sector of China’s ad industry–independent digital agencies–with WPP’s acquisition today of IM2.0. The...
WPP To Announce Deal To Buy Chinese Digital Shop IM2.0
WPP, the world’s largest ad company, bought Chinese digital-advertising agency IM2.0 as part of its expansion strategy in the world’s fastest-growing economies, according to a...
Ogilvy takes a stake in digital firm PennyWise
India – Ogilvy & Mather has taken a majority stake in PennyWise Solutions, a digital technology and production company based in India. Via Marketing Interactive
Email Marketing Education on The Rise in India
As covered by MMW throughout the year, educational efforts spanning SMS to email marketing are becoming surprisingly rampant across India, where marketing is both evolving...
Apple Takes a Hump Day Thumping on Wall Street
Shares of Apple are in free-fall today on Wall Street as investors continue to react negatively to Apple’s iPhone announcement. While the tech world is...
