India: political parties + social media = election campaigns
Media publications across India have attributed Aam Aadmi Party’s (AAP) historic win as end of PM Narendra Modi’s ‘honeymoon’ period. But what could have possible...
Tagged: india
DigitasLBi promotes Himani Kapadia to COO in APAC; Amaresh Godbole to MD in India
DigitasLBi, a Publicis Groupe-owned global marketing and technology agency, has promoted Himani Kapadia to the newly created role of Chief Operating Officer in Asia Pacific....
Marketers watch with some skepticism as ICICI enables ‘Twitter-banking’
ICICI Bank Ltd, a private sector bank in India has launch a banking services initiative through social media platform Twitter that enables ICICI Bank customers to transfer...
In APAC, Mobile Consumers Are Very Different – From Each Other
APAC is one seriously loaded acronym. “There’s a fallacy that exists among many executives in the US that Asia is one block,” said Chetan Kulkarni,...
Trending in India: #betipadhaokiranbanao to #WontGiveItBack
#betipadhaokiranbanao This week, India continued to be in the grips of the political frenzy in the Capital City, the elections are dated for February 7...
Marrying tech with creativity in mktg: The Evolving Indian Chief Mktg Technologist
Technology in the marketing space is responsible for the manner in which marketing and advertising is transforming today. Technology is aiding the discovery of new strategies...
Ecommerce fighting all the barriers in India
The year gone by, 2014, will always be remembered as the year that marked the arrival of ecommerce in India. The year was marked with...
Digital India Karna Hain (Must Do) : Minister Ravi Shankar Prasad
The government of India is deeply committed to its Digital India Initiative that seeks to connect 2.5 lakh Panchayats by broadband network. Indian Minister of...
Trending in India: Satirical or hurtful?
This time something that was trending in India occurred thousands of miles away in Central Paris but it continues to send chills across the journalism...
In India, Mobile Phone Use is the Elephant in the Room
While smartphones are slower to catch on for a host of reasons, it’s still a milestone for India that for the first time, the majority...
Taking the local best & remixing it: OMD’s Global Chief sums up Asia trip
The year 2014 has been amongst one of the better years for OMD as it arrested loss of businesses and corrected course by adding new...
Trending in India: From #HNY2015 to #NeverEver
In India it has been more than 24 hours past the ‘Happy New Year’ blast but the holiday fever continues. Social media users are still...
Airtel backtracks on VoIP charges in India
Indian telecom operator Bharti Airtel has announced that it will withdraw its exercise to charge Voice over Internet Protocol services such as calls through Skype...
Airtel eyes share in Skype, Viber’s pie; to charge separately for VoIP calls
Airtel has decided to charge Voice over Internet Protocol (VoIP) calls separately under its new tariff plans. “All Special Tariff Vouchers (STVs) for data services...
Smaller screen size gets big for mktg in India
The digital story in India has evolved over a period of time, today home desktops do not mark the digital development of an individual but...
Trending in India: From Atal Bihari Vajpayee to Santa Claus
While India is thoroughly engrossed in Christmas and New Year fever this week, the news world has too quietly slipped into hibernation mode until the...
