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Just the other day, I was speaking at an event and someone asked me, “Are deal sites really working because we hear of only a...
Tagged: india
Publicis Groupe explores connected commerce; acquires Expicient
Publicis Groupe has acquired Expicient Inc. (Expicient), a global omni-channel services firm with expertise in inventory and order management systems (OMS), a capability that marketers...
Trending in India: ‘But first let me take a selfie’
The music video of Chainsmokers’ ‘But first let me take a selfie’ went viral on social media soon after its release and subsequently we saw...
Facebook users in Indonesia have highest mobile usage rate worldwide
Nearly 63 million people in Indonesia will access Facebook via a mobile phone at least once per month this year, according to eMarketer. This number...
TUNE in sync with global expansion plans
TUNE, the enterprise Software-as-a-Service company for mobile marketing behind the products HasOffers, MobileAppTracking, and MobileDevHQ, has posted impressive growth numbers for the India market, solidifying...
Storytelling in high-growth markets
A good story can break through geographic, linguistic, technological and even cultural boundaries. And thanks to the rapid adoption of mobile phones in high-growth countries,...
Dentsu revisits ‘Indian mothers’; launches MAMA Lab
In the new age of advertising, the elusive youth TG continues to be an important part of the marketers’ growth strategy. As youth redefines conventional audience stereotypes, another segment – Indian...
Indian marketers assign 15% ad spend to social media: E&Y
Social media is emerging as an integral component in brands’ marketing strategy in India. An Ernst &Young study, ‘Social Media Marketing India Trends’, has further reiterated the sentiment...
U.S. Now Leads Ad Spending Per Capita
Is it any surprise that consumers in the United States are the most heavily marketed to in the world? According to a new report from...
Ranbaxy parks digital mandate with Havas Media Group India
Ranbaxy has appointed Havas Media Group India as the digital AOR for its consumer healthcare brands post a multi-agency pitch, which included the incumbent in addition to...
ICC Cricket World Cup hosted by Australia, New Zealand & Facebook
In what is being touted as the first truly digital World Cup, the ICC Cricket World Cup 2015 has utilised social media and mobile significantly to connect with audiences....
Grey Group builds up the cricket fever for Gillette
With the Cricket World Cup taking grip, Grey Group India has launched a video for Gillette that salutes Indian cricket lovers and their passion towards...
Micromax turns to Bollywood to give India Cricket World Cup anthem
In India, one’s language changes every hundred kilometers, but one of the few things that brings its diverse cultures together, is the love for ‘cricket’ & ‘music’....
Twitter Kickstarts Logged-Off Crusade With Cricket In India
In its first orchestrated crack at reaching users beyond its walls, Twitter is turning to a massive market: India. During the lead up to the...
Aditya Save quits Marico
After seven years, Aditya Save who was Head (Digital Media & Marketing) at Marico India has quit the organisation and will serve his last day...
Trending in India: The multi-faceted ICC Cricket World Cup
News in follow-up to the sweeping victory of Arvind Kejriwal’s Aam Aadmi Party at the Delhi Assembly elections was in abundance to keep the Indian...
