GE’s deep dive into online news publishing
After a very entertaining stunt with Jimmy Fallon, GE, an early adopter of content marketing, has been putting a focus on hard news of late....
Tagged: impressions
Will Click-Fueled Content Marketing Crash?
As the line between standard banner ads and content recommendations blurs, the need for quality control will proliferate, experts say. While companies use content as...
AppNexus CEO: ‘There’s no global body for ad tech, it’s something we’ve thought about’
In the second part of a two-part interview with ExchangeWire, Brian O’Kelley, AppNexus co-founder and CEO, explains some of his thoughts on how the ad...
Travel Republic And Criteo Play The Dangerous Game Of Trading Impressions For Conversions
Ad retargeter Criteo has expanded its engine to analyze conversion performance rather than simply clicks – a change intended to let marketers more selectively target impressions....
AppNexus Buys Paris-Based Viewability Firm Alenty
Two months after the Media Ratings Council (MRC) green-lighted viewable impressions as a viable metric for transacting display ads, real-time bidding platform AppNexus has acquired French viewability...
Infographic: What do advertisers think of media auditors?
The WFA (World Federation of Advertisers) is taking a closer look at what some of the world’s largest advertisers think of auditors and the challenges...
How RTB can help in global mobile inventory monetisation
Monetising digital inventory has been one of the key issues facing businesses for a while now. Even as various online platforms are now seeing some...
Video Ad Server Says 11% Of Its Ads Are Shown To Bots
There are those within the digital advertising industry who argue its fraud problem attracts undue attention. Advances in the measurement of viewable impressions and attribution...
Yoose expands to North Asia with senior hire
Yoose, the global hyper-local mobile ad network, has appointed Stuart Dobbin as Regional Head, North Asia. The role will be based in Hong Kong to...
Must Ad Tech Margins Fall? One Analyst Says No
The conventional wisdom on ad tech margins is that lucrative markups naturally compress over time due to a variety of factors, including competition for media...
Olympics yogurt spat gave Chobani $70 mil. free media
Greek yogurt wasn’t even a thing in the U.S. a few years ago, but today you can’t walk through a grocery store’s dairy section without...
Bots Set Their Sights On Targeted Ads
Targeted advertising and programmatic buying changed the advertising landscape by enabling marketers to purchase and scale impressions from specific audiences. But the growth in targeted...
Facebook’s Ad Business Is Firing On All Cylinders, but Mum’s the Word on Teens
Facebook had plenty of good news to share from last quarter, like the fact that mobile now accounts for 53% of its ad revenue. But...
Facebook’s Q4: Mobile Ad Revenues Surpass Desktop
In Q4 2013, Facebook for the first time derived more than half of its ad revenue from impressions served to mobile devices. Mobile ad revenues...
Mdotlabs Warns Of Threat To Marketers From Athena Botnet
Offers insight into financial motives of hackers, and basic security tips for brands MADISON WI – MdotLabs, the leading media security platform, warned today of...
Adobe Social Index: Facebook CPMs Spike, Competitors Gain On Retail Metrics
Facebook CPM-based ad prices jumped more than 400% in Q4 2013, according to some 240 billion impressions analyzed in Adobe’s Q4 2013 Social Media Intelligence...
