AdFin Brings Price Transparency, Advanced Analytics to Digital Media
Trusted source of market information launches to serve both buyers and sellers NEW YORK – The kinds of tools and techniques financial markets rely on are...
Tagged: google
‘Breaking Out of Search: 24/7 Media Assists SME Advertisers Tackle Local Digital Advertising Opportunity’, by Nicky McShane, European Managing Director, 24/7 Media
The exponential rise of digital marketing over the past ten years has been dizzying for all of us to witness, yet its relevance and importance...
Sherwin Williams Uses Google Glass to Turn the Real World Into Paint Colors
With Sherwin Williams’s new Google Glass app, consumers can turn everyday items into paint colors with nothing more than a wink or a voice command....
Email Beats Social Networks for Online Offer Sharing: Study
Email beats social networks Facebook and Twitter combined as the top medium for sharing online coupons and other offers, according to new research from SocialTwist,...
Google, Apple Top Coca-Cola as The World’s Most Valuable Brands
Coca-Cola is losing its luster as a global brand, at least when its competing with Google and Apple. Apple and Google, respectively, took the top...
Zenith: Mobile Ad Spend Growing At 7X Desktop Ads
Investments in mobile advertising continue to accelerate, but the growth rate could ease off next year, according to a new report from Publicis Groupe’s ad...
Baidu Sets Its Sights On The Global Market
Chinese search engine Baidu is one of Google’s biggest competitors. The company recently bought China’s largest Android app distributor, 91 Wireless, for $1.9 billion and...
Is Login Data the New Gold?
In case you haven’t heard, third-party cookies are dying. That means publishers’ first-party data is becoming more valuable than ever. But not all publisher data is created...
Positive Quarter for Digital Ads Ahead of Holiday Season
Q3 2013 Digital Marketing Report by IgnitionOne highlights growth and trends in digital marketing NEW YORK – Research by IgnitionOne, a global leader in cloud-based...
Invite Media 2.0 Goes Global; Amazon’s Big Ad Plays
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Invite Media 2.0 Goes Global In an update to its DoubleClick Advertiser blog, Google...
The nuts and bolts of programmatic marketing (part three)
We’ve taken ‘programmatic’ to mean any channel where instructions are programmed in before being executed by a machine. This has led to us to buying...
The Rise Of The Client Trading Desk, And Its Knock-On Effect
With all the Wall Street fantasy IPOs happening at the minute, it’s often easy to forget the fundamentals of our business. Display budget is very...
The Rise of the Client Trading Desk & its Knock-On Effect
With all the Wall Street fantasy IPOs happening at the minute, it’s often easy to forget the fundamentals of our business. Display budget is very...
Is Programmatic Ad Buying Ready for Primetime?
Our coverage of Advertising Week is brought to you by Dstillery, the former Media6Degrees. Dstillery is at the forefront of advertising technology, pioneering new ways...
Rubicon Project Announces Global Research into the Online Advertising Market Charting the Rise of Ad Spend and Growth of RTB
64% Of Advertisers And Agencies Increasing Spend On Online Display Advertising; Investment Especially Strong In US, France And The UK. Rise Of RTB And Private...
IgnitionOne Releases Industry-First Predictive Optimization Tool for Programmatic Display
SPOT® Predictive Algorithm Expanded Beyond Search to Optimize Display Advertising Bidding and Budgets across All Display Inventory NEW YORK – IgnitionOne, a global leader in...
