Twitter promotes Rishi Jaitly to VP for Media, APAC and Middle East
Twitter is investing in its Media Partnerships function across the Asia Pacific and Middle East regions to accelerate its push for content partnerships across the...
Tagged: google
Why Google And Facebook Won’t End The Need For Probabilistic Cross-Device Pairing
AdExchanger | The CEOs of Tapad, Drawbridge and 4INFO will appear at AdExchanger’s Omni.Digital conference on Sept. 10, an event designed to educate marketers on...
#mavericksindigital: C is for Change as Google learns the Alphabet
Last week the Internet giant announced a major overhaul of it corporate structure by creating a holding company they’re calling Alphabet. This will basically consist...
How YouTube Became Google’s Inroad To Big Brand Budgets
AdExchanger | “Premium video” is Google’s code for “brand budgets.” Its decision to remove YouTube inventory from the DoubleClick Ad Exchange (AdX) by the end...
Integral Ad Science Says Fraudulent Ads Cost UK Advertisers £277m; TubeMogul Delivers Strong Revenue Results for Q2
In this week’s ExchangeWire European Weekly Roundup: Integral Ad Science says fraudulent ads cost UK advertisers £277m; TubeMogul delivers strong revenue results for Q2; Facebook...
Banner ads can be creative & effective
Banner ads have been around since 1994, almost as long as the consumer internet. But let’s face it, we’ve been there and done that. So...
The Road To ATS London… Unleashing The Economic Power Of First Party Data
The Road to ATS London is a series of specialist posts on technology, data and the business models emerging in the programmatic eco-system, all to...
73% Drop in Illegal Site Advertising; The Cost of Ad Blockers to Reach $22bn
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and...
Omnicom’s Jonathan Nelson on why cautious optimism is good
Every smart play first gets its basics right. The ‘sexiness’ of technology, the high of acquisition stories, the temptation to take a big risk is...
The curious case of branded apps
Mobile apps have officially exploded. Stumble into any of the appstores and you are greeted with literally millions of apps that you can download on your...
#SG50: How the community could have helped global brands
As the celebrations of SG50 are over, it is time for reflection on this incredibly meaningful and momentous milestone for Singaporeans. You only needed to...
Google creates the ‘Alphabet’ umbrella; names new CEO
In an interesting turn of events, Google has launched a new publicly traded parent company called Alphabet, which will include the search giant as one of...
Switched on Media adds 12WBT to its client roster
Following a competitive pitch, STW’s digital marketing agency Switched on Media (SoM) has added the Michelle Bridges 12 Week Body Transformation (12WBT) to its client...
Pinterest Doesn’t Act Like Other Social Media, And That’s Just Fine With Quaker
Pinterest may be social media, but its differences from Facebook, Twitter and others are what some marketers find attractive. In particular, Pinterest-marketing firm Ahalogy sees...
LinkedIn launches Influencers in Brazil; Terra Networks focuses in programmatic; data boosts Dutra Maquina’s revenue by 500%
This week’s LATAM RoundUp brings news about LinkedIn and its first non-English Influencers program; a case study in which data boosted revenues by 500%; massive...
Understanding the Complexities of the Programmatic Advertising Value-Chain
The IAB run a number of Trading Councils, covering a multitude of industry sectors, including ad ops, video, search, social, and display marketing. Council delegates are...
