Indosat launches Google Play Carrier Billing in Indonesia
Indosat has launched Google Play Carrier Billing for its Indonesian customers allowing them to purchase applications on the Google Play Store by using their pre-paid...
Tagged: google analytics
More analytics for YouTube videos with AdWords for Video
Google has launched the Video Analytics Page in AdWords for Video to help marketers track their video ad campaigns. The revamp will offer more YouTube...
Rebecca Muir to Head New ExchangeWire Research Division
ExchangeWire is launching a new research division of the company, reflecting the growing prominence of programmatic advertising among ‘mainstream marketers’, by helping them better understand...
Millennial Media completes Nexage acquisition
Millennial Media has completed its acquisition of mobile supply-side platform (SSP) and programmatic player Nexage. This acquisition creates a complete mobile ad technology stack for...
Answers.com CEO On Building Content, Commerce Credo Out Of Q&As
Answers.com, a knowledge resource site, has evolved from a basic wiki to a publisher and marketing tech provider. “We’ve made a lot of positive changes...
Mindshare taps on Google to bring out search insights
Mindshare launched the Search As Signal (SAS) service for informed media decision-making for it clients. It has access to aggregated, indexed search trends that can be filtered...
Google Shopping Ads Explode, Igniting Interest From Retailers (Including Amazon)
You’ve come a long way, baby. Product listing ads (PLA), which some consider the crown jewel in Google’s commerce crown, didn’t cost a thing in...
Publisher-Agency Hybrids Will One Day Take On Facebook and Google
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
YouTube MCNs Present Opportunities For Telcos And TV Companies
What do telcos and YouTube talent have in common? Not a lot right now, but that will change once video and TV ad budgets converge....
Verizon, Sprint And T-Mobile Muse On Monetization
The mobile value proposition of a company like Facebook or Google is fairly straightforward: Download the free app and it’ll let you converse with your...
‘Programmatic Poses A Great Opportunity For Publishers Who Understand Their Audience’
French start-up Adomik is scheduled to participate in a panel discussion on the evolution of the French programmatic, plus how to maximise publisher revenues using...
Forrester Wave: Platforms, Commerce Companies Vie For Top Attribution Vendor Title
Considering two of the usual pure-play suspects in Forrester’s Cross-Channel Attribution Wave (Convertro and Adometry) were snapped up by AOL and Google on the very...
How RM10 made a difference to a sewing-machine retailer's business
LSN started with RM10-a-day budget on Google AdWords for a month to test waters Via DNA
‘Fixing Programmatic Trading Models’
Ad tech’s meteoric rise is disrupting the current media landscape, but cross-device targeting, attribution and trading models, plus the ‘closed vs. open ecosystem’ debate...
Does Publicis’ Epic Acquisition Spree Add Value?
Publicis Groupe has crowned its 2014 shopping spree with the announcement of its $3.7bn offer for digital advertising specialist Sapient, adding to its recent acquisition...
Can Facebook Overtake Google And Fix Cross-Channel Marketing?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
