AdExchanger | Companies like Google and Facebook arguably have access to far more consumer data than Internet service providers. So why does the Federal Communications...
Amazon has launched an enhancement to Amazon Video by launching Amazon Video Direct (AVD), which will allow people to upload videos for Amazon customers, including...
AdExchanger | When Google rolled out its CRM matching program Customer Match last fall, it seemed to follow in the footsteps of Facebook’s Custom Audiences, which...
The Titanic seemed unsinkable. However, it did not anticipate the Iceberg that broke its pace. Digital disruption is the iceberg that companies must anticipate as...
Most Malaysian SMEs are paying little attention to their mobile presence and ‘discoverability,’ despite Malaysia’s high mobile Internet penetration rate of 65% — the third...
AdExchanger | YouTube reaches more 18- to 49-year-olds on mobile alone than any cable network or broadcaster, said Susan Wojcicki, CEO of YouTube, during Google’s...
Open header bidding stacks versus proprietary point solutions – Arel Lidow, VP, product management, Publisher Technology Group, AppNexus (pictured below) argues in favour of the...
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Criteo records strong growth in Q1 2016; Adblock...
The consumer is digital, and no industry knows this better than banking. ExchangeWire speak with Jouk Pleiter (pictured below), CEO, Backbase, about how digital transformation is forcing...
Google may have been the cloud pioneer, but in the enterprise space it is playing a catch-up game and really needs to be more forthcoming...
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Scott Gatz,...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 25/04/2016
Saying it would allow blocking and alteration of advertising, the Association of National Advertisers has asked the Obama administration to drop a proposal that would...
Many brands have started to recognise the effectiveness of content marketing and are investing a great deal into the development of compelling content. Yet many...
Anthony Zameczkowski has joined Netflix as Vice President, Business Development for Asia-Pacific. A senior executive with more than 17 years’ experience in the media and...
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. RMX Buys Yahoo? Former Yahoo execs Bill Wise and Ross Levinsohn have...
Before the email was invented, messages and data had to be exchanged with great effort via post, telephone or disk. With the innovative introduction of...
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