ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire....
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 15/06/2016
Google TV commercials for India showed people how easy it is to search for cricket scores on its app. Actors in Amazon’s ads sang a...
Ruler Analytics, the visitor level marketing analytics and call tracking provider, has launched Ruler Re-Provided to bring back the keywords marketers can’t get elsewhere. The...
In this week’s LATAM Roundup, news about another company starting Brazilian operations: AppsFlyer, Adsmovil, and Moat announce partnership aiming for better viewability metrics in the...
“For many marketers, dealing with the technology and scale necessary to tie offline conversions back to the keywords and ads that drive them can be...
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Spearhead acquires Smaato; German publishers pool data;...
Continual innovation, increased revenue from advertising, and growth in its cloud business has helped Google reclaim from Apple the No. 1 position in the 2016...
Facebook’s emoji for Messenger are becoming more diverse and less sexist. Tomorrow, the chat app is rolling out a 1,500 new emojis on the chat...
How much of a challenge is mobile, really? Jeremy Hlavacek (pictured below), vice president, Global Automated Monetization, The Weather Channel, tells ExchangeWire that there are...
King is rumoured to be launching a media business later this year to help build revenue around its incredibly sticky global audience of 400 million...
Mobile monetisation for premium publishers has been an ongoing topic of controversy, due to the fragmentation of content consumption, lack of mobile-first technology, limited understanding...
AdExchanger | The web gets surfed and apps get downloaded. That’s the way it generally works. But Android Instant Apps – the ability to stream apps...
In February, Three announced an ad-blocking deal with Shine Technologies in the UK and Italy to “tackle excessive and irrelevant mobile ads”. The technology has not yet...
A week after launching its retargeted ads on Instagram, Facebook will now sell video ads on behalf of brands as well. The social network has...
AdExchanger | To know your enemy, you must become your enemy. That could be one way to view Google’s rumored entrance into the world of...
App streaming versus HTML5. What’s the difference when it comes to effective mobile advertising? Well, the differences are plenty but to find out the benefits...
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