Neal Mohan Discusses The Recent Changes To The DoubleClick Ad Exchange
Google announced last week that it was making a number of changes to its DoubleClick Ad Exchange, as it continues to add the functionality of...
Tagged: goggle wave
‘Causation vs Correlation: the Online Conundrum’, by Darren Goldie, Managing Partner, Digital, Havas Media
It probably doesn’t need stating, but digital media ad spend has grown quickly. Even in the current economic climate, 2011-2012 year-on-year growth for the UK...
How to Optimize Your Business Page for Google+ Local
While Google Places pages were not being indexed by the search engine, Google+ Local pages will be. Source: ClickZ Asia
Google keyword advertising is waste of money, says…
Google keyword advertising is waste of money, says eBay report lnkd.in/TGd_j8
Google opens e-learning channel for students
Hong Kong – Students finally have a good excuse to be on their computers all day. Source: Marketing Interactive
Getting Advanced With Google Tag Manager (Part 2 of 3)
Bringing dynamic data to your tags with the data layer and macros Source: ClickZ Asia
Google Upgrades AdWords To Focus On Mobile
In 2012, Google’s advertising revenues were more than $40 billion, and the bulk of that was earned from their AdWords product. Now Google has completely...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-10-08)
The World's best CV… http://t.co/hxdfPQuq # Facebook Studio :: Blog | Making Digital Brand Campaigns Better | Latest News and Updates http://t.co/F27rXXnx # P&G launches...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-07-23)
Confirmed: LinkedIn Rolling Out 'Simpler' Homepage To All Users In Coming Weeks http://t.co/rrRLaIUs # Taco Bell Smacks Down Old Spice On Twitter http://t.co/J8mrdXjw # Word-Of-Mouth...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-03-19)
Internal Yahoo memo – CEO Thompson Tells Yahoos “Real Change Is Coming” – 3000 to be sacked globally! http://t.co/eQt6a1fO # P&G’s New Approach to Digital:...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-02-20)
Bidders, Bidders Everywhere: Rubicon Launches New Real-Time Trading Products: http://t.co/acTlPSR3 # Facebook Adds 11 New Media Apps: http://t.co/V9T1y0Vh # Kellogg to buy Pringles – P&G,...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-01-30)
More Than Just Numbers: The Brands With the Top Relationship Quality on Facebook: http://t.co/b4ISGJV9 # P&G technology will let store scanners read coupons from your...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-01-09)
Kodak Set to Declare Bankruptcy [REPORT]: http://t.co/GqjiKG3M # 30 New Tablet Usage Stats Marketers Should Know [Infographic]: http://t.co/BsEH4kWb # How to Protect Your Brand From...
The Weekly Digtal Marketing Update @ Copenhagen INK (2011-12-26)
Google+: A few big improvements before the New Year: http://t.co/NC7j3zke # Google Reveals The Most Popular Search Terms Of 2011: http://t.co/Klvx8deB # Social Media Opportunities...
