“17 years ago, less than 1% of Europeans used the internet,” noted EU Justice Commission Vice President Viviane Reding. “Today, vast amounts of personal data...
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by Copenhagen INK · Published 21/05/2013
Time will tell if Yahoo’s Tumblr deal eventually produces a similarly disappointing fate, but in the meantime, advertisers might want to take note because the...
We’ve known for some time that it’s coming. But on Thursday, the app finally arrived. Facebook has just rolled out a version of its app...
On Wednesday, BugSense – creators of a leading mobile app monitoring solution – announced that the company will be participating at Google’s I/O developer conference...
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by Copenhagen INK · Published 10/05/2013
Our approach action change through data-driven decisions and we use AdWords Campaign Experiments (ACE) as a key part of our testing process to facilitate this. ...
Before it could even reach the masses, Google Glass captivated the fascination of millions after its official preview earlier this year. A sleek technology designed...
On Friday, comScore published data from its MobiLens service, reporting key trends in the U.S. smartphone industry during the three month average period ending March...
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by Copenhagen INK · Published 30/04/2013
What insights can come from branded keyword traffic? Branded keyword phrases indicate brand equity and customer loyalty. This traffic type may have purchased from the...
We hosted our third Ad Trader Conference in Berlin two weeks ago. It was an interesting day, and threw up some fascinating debate and talking...
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by Copenhagen INK · Published 24/04/2013
The recent announcement about changing the emphasis of their ad targeting solutions to conversational keywords reveals that Twitter thinks it can unlock purchase intent from the...
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by Copenhagen INK · Published 22/04/2013
With industry commentators predicting the arrival of a Facebook phone it was a small surprise to most when Facebook actually came out with ‘Facebook Home’. ...
Global – Following the footsteps of Facebook, Google and Instagram, Twitter’s ad system does some surveillance of its own. Source: Marketing Interactive
The development and launch of Google Glass could usher in an era of computer intimacy. That’s according to comments made public Friday by Intuit Chairman...
Apple and Google have now spent years locked in legal battles over an increasingly complex array of patent ownership and violation claims. So intense, convoluted,...
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by Copenhagen INK · Published 08/04/2013
Both Vishal Srivastava and Graham Charlton have covered site search best practice in two very good articles, this article focuses on why the data is...
In February, Google opened our eyes to the great many possibilities born of a remarkable wearable technology that is being hailed as one of the...
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