Survey: Americans Still Trust Government More Than Tech Companies
Given revelations of widespread clandestined data collection by the National Security Agency, you’d think the U.S. government would have a PR problem. But that’s nothing...
Tagged: goggle wave
Android vs iPhone: The State of Mobile Commerce
Google’s Android mobile operating system passed Apple’s iOS in market share more than a year ago. But a new study of e-commerce transactions shows there...
Hilarious New Moto X TV Ads Attempt to Steal Apple’s Thunder
Thus far, Google unit Motorola has only advertised its new Moto X smartphone in print and digital, representing them as fashionable, customizable devices. This Thursday...
OBJE Targets Potential Advertising Partners
SARASOTA, Fla. – As OBJ Enterprises (OTCBB: OBJE) begins to earn revenues from its newly released mobile gaming applications, the company is now seeking out advertising...
‘He Had Me at Hello’: How Google’s New Android Version Came to Be KitKat
It took less than an hour of working time for Nestle to agree to let Google name its new Android version after Kit Kat. “If...
comScore: U.S. Smartphone Penetration Climbs North of 60% Last Quarter
On Friday, comScore released data from comScore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for the most recent quarter ending...
Time to Take Another Look at Tumblr for Marketing?
For those who haven’t tinkered with Tumblr for a while in their marketing efforts, here’s some news that could prompt a few long-overdue return visits...
DynAdmic Introduces Cookie-Less Solution Worldwide to Save the Programmatic Advertising Landscape
While e-privacy and cookie laws are being discussed, DynAdmic has developed a proprietary solution to buy video advertising inventory based on audio recognition SOFIA ANTIPOLIS,...
Cleaner Than Thou; WPP Earnings
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Cleaner Than Thou A day after OpenX went public with some traffic quality improvements,...
Boingo Expands Wi-Fi Advertising Services in Canada
Boingo Media Adds Rich Audiences of More Than 150 Million Consumers in Travel and Leisure Segments via BOLDstreet Partnership LOS ANGELES – Boingo Wireless (NASDAQ:WIFI), the...
Internet Marketing Association Confirms Speakers for IMPACT13
This week, the Internet Marketing Association announced additional speakers for its upcoming IMPACT13 conference along with a robust line-up of presenters for the event’s various...
USA Today Makes Peace With Programmatic Buying
USA Today last September embarked on a bold experiment: It cut ad units per page from up to eight to just one, and it told...
Branded Google Glass Apps Emerge Despite Tiny User Base
Google Glass may have just 10,000 users, but that hasn’t stopped a handful of brands from developing apps — or “Glassware,” in Google speak —...
Author Jeffrey Hayzlett also Confirmed as Keynote Speaker at SES San Francisco
Speakers from Global Brands including Cisco, HP, and Walmart are also on Conference Agenda SES San Francisco 2013 SAN FRANCISCO – -The SES Conference & Expo...
Google Goes After Data-Driven Attribution To Upend “Last-Click” Modeling
Marketers are looking for better methods to assign value across the entire customer journey and Google appears to be answering the call. Today, building on...
Will Google Use Glass to Gauge Consumer Reaction to Ads in the Wild?
Google raised ad industry eyebrows on Friday after reports that it had patented the ability to use its mobile computing device Google Glass to track...
