Why analytics & paid search teams should work closer
Search marketers were thrown into a tailspin in 2013 when Google began to use secure search to remove keyword data seen in Google Analytics for...
Tagged: goggle wave
As brands fall short in their storytelling…
Everywhere you look right now, storytelling is the next panacea for all communication-ills. When people communicate they want to be heard, understood and remembered, but...
Why training & skill development define a business’ future
The power and reach of the digital space in today’s world is growing at a tremendous rate with many brands realising the importance of adopting...
AKQA asks entrants to ‘Rise’ for 2014 Future Lions
The countdown has begun for the Future Lions global student creative competition. In collaboration with the Cannes Lions International Festival of Creativity, AKQA hosts Future...
Build Your Own iAd: Apple Throws Open Door to Platform
Apple is making its advertising ecosystem more accessible. Starting today, anyone with an Apple ID will be able to open an account with iAd Workbench,...
#sowhoknew: Google Nose Stinks
Is it really only a year since the official launch of the controversial yet highly creative Google Nose (a less than subtle play on the...
Former Gawker editor to take Rob Ford approach to local news
Former Gawker editor A.J. Daulerio has just become the latest entrepreneur-journalist. He will be launching a local news site called Ratter scheduled to go live...
LinkedIn’s Penry Price: We’re Not Competing With Facebook
LinkedIn brought on Penry Price — a long-time Google sales executive who most recently was president of the ad-tech startup Dstillery — as VP-global sales...
Bill Jaris Named President of Realeyes
Will Grow “The Google of Emotions” in North America New York – Realeyes, an emotional analytics platform that measures how people feel while they view...
Data Points Changing the Face of Mobile Marketing
The staggeringly fast increase in mobile web browsing has created a need to measure the difference between mobile browsing habits and desktop browsing habits. Not...
#sowhoknew: Smatches or Watchputers?
Why is the new Google or Motorola smartwatch called the 360? Surely not just because its round? Hmm… Well, apparently that is the reason why....
Undercurrent’s biz dev strategy: Slam Yahoo’s Marissa Mayer
Being an agency exec can be emasculating at times. Execs typically resort to flattery to attract new clients and are usually restricted from crowing about...
Google Putting Out Wildfire; Facebook Service Threatens PMDs
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Putting Out Wildfire Google is rolling Wildfire’s technology into its DoubleClick platform but will...
Rumor: Google Really Ready for Retail?
Rumor has it that Internet search giant Google is finally ready to square up against Apple in the competitive retail market. According to published reports...
Google Tests Desktop-to-Mobile Retargeting With Brand Data
Google is pitching advertisers on a new kind of ad targeting that aims to improve on the ubiquitous tracking cookie. The technology allows advertisers to...
Edward Snowden’s Words Still Looming Large Over SXSW
In an extremely rare public talk (via the web, of course) Edward Snowden, the infamous NSA leaker and current fugitive from the United States, told...
