Google Explores A Unified CMS And Publisher Ad Platform
Google is developing a content management system (CMS) that would unify editorial, advertising and perhaps commerce activities for media companies, AdExchanger has learned. Beginning in...
Tagged: goggle wave
Data pick of the day: 84% Chinese internet users have a Qzone account
Among adults aged 16-64, Qzone stands out as the most popular network in China, as per data from Global Web Index. Nearly 85 per cent...
McCain Attacks Google and Yahoo in Hearing on Malicious Online Ads
Sen. John McCain took aim at Google and Yahoo this morning during a Senate hearing on malicious online advertising, stating the companies “have a responsibility...
Gmail Throwing Email Marketers a Life Jacket?
What exactly is Google up to in the realm of Gmail these days? Although we don’t know for sure, a recent “leak” may provide some...
Social media central to Sony’s FIFA World Cup strategy
As the countdown to the FIFA World Cup 2014 begins, Sony is gearing up to make the most of its global sponsorship of the mega...
BuzzFeed President Jon Steinberg Leaving the Company
BuzzFeed President and Chief Operating Officer Jon Steinberg is leaving his position after four years at the fast-growing website. He will move into an advisory...
The winners and losers of the Publicis-Omnicom deal aftermath
Plans to create the biggest agency in history have fallen apart. Here are the winners and losers of the Publicis-Omnicom deal that was never meant...
Alibaba Has an Ad Business to Challenge Google, Amazon
If U.S. media sellers are worried about competing with Amazon’s burgeoning advertising business, wait until they run up against the e-commerce giant’s Chinese equivalent. Chinese...
BBDO, Proximity, CarbonStory celebrate Environment Day ‘under water’
BBDO and Proximity Singapore is celebrating World Environment Day, held on June 5 globally, by partnering with CarbonStory, a crowd funding platform for climate change...
Is wearable tech redefining real time marketing?
‘Google glass is here’ – screamed an email to me from a colleague. And then what followed was even more surprising – a one day...
As Deep Linking Proliferates, Standards Begin To Emerge
Deep-linking technology, which routes users to a specific page rather than a main landing page, is quickly gaining traction in the mobile app landscape. But...
DigitasLBi NewFront: Digital Convergence And The Need For Speed
There was no agency more present on the NewFront circuit this week than DigitasLBi. The Publicis-owned agency, formed when the holding company merged Digitas and...
Google To Brand Advertisers: We Care About YouTube Creators
Google is walking the walk when it comes to promoting YouTube personalities. After hearing from agencies that it was not acting swiftly enough to tout...
How to boost mobile ROI through smart mobile site design
Given audience media behaviour today, various experts reiterate the importance of a site that is optimised for mobile. Yet some of the biggest brands are...
YouTube Product Head Shishir Mehrotra Steps Down
YouTube’s VP-product, Shishir Mehrotra, has stepped down as the Google-owned video service’s head of product. The move marks the biggest shakeup in YouTube’s executive ranks...
Google's AdWords platform in Bahasa aimed at Malaysian SMEs
Google Malaysia has officially launched the Bahasa Malaysia (BM) or Malay version of its AdWords advertising platform in Malaysia, a move the search giant claimed...
