Tweets are back on Google Search
Twitter and Google have collaborated on including the tweets in Google Search again after four years. For now, the tweets will appear in the Google...
Tagged: goggle wave
Can You See Me Now?
Dave Hendricks, LiveIntent, president, reflects on the AOL/Verizon merger and predicts the rise of such deals will herald the end of probablistic targeting. If you...
AOL Wants To Be No. 3; Snapchat Changes Ad Pricing
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. No. 3 In Ad Tech? AOL is working hard to differentiate itself from other...
Google Claims YouTube Ads More Viewable Than Standard Video Ads
Just over half (54%) of all video ads across the web are viewable compared to YouTube’s 91% average viewability rate, according to a Google report...
From Wearables to Hearables to ‘Disappearables’: How Small Can We Go in Mobile Tech?
Just as some devices are getting bigger because video (the happening thing) looks better bigger, there’s a parallel track of digital development that’s going for...
Venture Capitalists Bet Google is Vulnerable in Mobile
For many years Google has had a seemingly unbreakable hold on internet search, with competitors like as Bing and Yahoo having a hard time making...
#sowhoknew: Tesla – from electric cars to the future of utilities?
Elon Musk is clearly not content with just producing revolutionary electric cars and building spacecraft. Now he has designs on being the world’s biggest utility...
Ad Tech Mergers & Acquisitions, Plus the Rise of the Single Stack
Twitter’s recent agreement to purchase mobile retargetting company TellApart was just the latest round in the ongoing industry consolidation. In this piece Phil Macauley, Quantcast,...
50 Percent of Fortune 500 Sites Not Ready for Google’s Mobile-Maximizing Moves
It makes sense if the bakery or shoe repair shop down the street isn’t ready for Google’s recent mobile algorithm changes. But businesses in the...
Indian corporates indulge in relief & rescue of Nepal quake victims
The last couple of days have been filled with devastation and loss for Nepal following the 7.9 magnitude earthquake that originated from Pokhara and left...
Google Makes Major “Mobile-friendly” Change to Seach Algorithms
Most people know that Google uses a complex system to determine which results to show from a search query. What some people may not know...
‘We Saw a Need to Give Control Back to Publishers’
Denmark-based Adform has established itself as one of the leading European ad tech firms on the market, with the company today (27 April) announcing the...
Answering Your Questions About Google’s Forthcoming DMP
On Wednesday, Adweek’s Garrett Sloane reported that Google is finally, officially (no, really) closing the last big gap in its ad tech stack. That is...
mobileStorm CEO Jared Reitzin Says Nobody Should Have Been Caught Off Guard by Google’s ‘Mobilegeddon’
This week, Google struck fear in the hearts of marketers everywhere by updating its algorithm and elevating mobile-optimized sites while penalizing those that aren’t mobile-ready....
Sparkline joins forces with Gigya, uberVU & Ooyala
Singapore-based data analytics consultancy Sparkline has partnered with three of the world’s most innovative technology companies, Gigya, uberVU and Ooyala, in a move which will...
Google Can Scrape Data, Build Robot Armies; It Just Can’t Mess With Search
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