Malaysian not-for-profits to get a Google leg up
Google Malaysia has launched a programme that it says will enable not-for-profit organisations in the country to go further in their mission to serve their...
Tagged: goggle wave
Google’s YouTube Signs Up Everyone but TV for New Paid Service
Google’s YouTube, which has signed up partners for a new paid video service, may find out by early next year whether its own internet stars...
Lowe Lintas + Partners rebranded as Mullen Lowe Lintas Group
After the recent news of the global union of IPG agencies Mullen, and Lowe and Partners (to form Mullen Lowe Group), the India operation of...
Few takers for wearable devices?
While the wearables category has been coming up with innovations, it still has one thing lacking – consumer interest. Awareness of wearable devices is up,...
Google Profit Beats Forecast for the First Time Since 2013
Yesterday, Google reported better than expected Q2 2015 earnings. Stock jumped by almost 12% to $673.50, making Google the second most valuable company in the...
Is Google’s Better at Catching (and Ditching) Spam Gmail? Looks Like It
It looks like Google has figured out how to eliminate what we hate: spam email. The company recently said that less than 0.1 percent of...
Talking Beeswax With CEO Ari Paparo: A Bidder When You Need One
AdExchanger | Ari Paparo is a longtime builder, explainer and sometimes lampooner of ad tech. And now he’s a CEO. The former product executive with...
Singapore Airlines most associated with SG50
As the 50th anniversary celebration weekend approaches, Singapore Airlines came out to be the number one brand associated with SG50 during January 1 – July...
Driving Data; More Facebook Real Estate
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Driver’s Seat Carmakers are firmly behind the wheel when it comes...
How Germany Moves Out of the Programmatic Slow Lane
The Echo Chamber is a regular column, penned by Ciaran O’Kane, on all things adtech, mar tech and programmatic. Germany has two conferences focused exclusively...
Technology dominates Asia’s Top 15 brands
Google, Facebook and Microsoft are the top three brands in Asia as they generated the most digital content consumption in the region in the last...
Cannes diaries: First impressions
It is just day one of my arrival here but I have decided to add my voice to the noise being created around Cannes Lions....
Affiliate Linking And Data Collection: When Revenue Isn’t The Value
AdExchanger | While affiliate marketing is hardly new – perhaps you’ve heard of Google and Amazon – for some publishers its real value comes from...
Just How Big of a Problem for Advertisers is Apple’s Addition of Ad Blockers to Safari in iOS 9?
Ad blocking extensions have been possible on Safari for the Mac for a long time. However, the plugin architecture for Safari on iOS has been...
YouTube launches YouTube Gaming to take on Amazon’s Twitch
Moving into the gaming arena, Google has launched a new app and website called YouTube Gaming. This move into gaming comes in after the company...
YouTube Takes on Amazon’s Twitch With YouTube Gaming
YouTube has created a gaming-specific version of its video service to make a direct run at Amazon’s Twitch. This summer the Google-owned video giant will...
