5 Brands Tweeting Bad
Last night was the much-anticipated series finale and Breaking Bad, a fact that probably has not escaped your attention. Unfortunately it also failed to escape...
Tagged: go
Netflix Wants to Be on Your Cable TV Box
Netflix, the world’s largest subscription-streaming service, wants to attract more customers by adding its web-based movies and shows to U.S. cable systems, Chief Financial Officer...
Marketing Like the Rolling Stones
Our coverage of Advertising Week is brought to you by Dstillery, the former Media6Degrees. Dstillery is at the forefront of advertising technology, pioneering new ways...
Why empathy is a crucial skill for web designers
What it means to empathise Empathy can be defined as “the ability to understand and share the feelings of another.” I believe we have become...
Facebook ads undervalued by last click
In reality, most digital marketers appreciate that consumers tend go through a number of interactions or clicks throughout the buying cycle from awareness and consideration...
BlackBerry Inks Deal to Go Private
BlackBerry has just announced that it will be taken private by a group led by Fairfax Financial Holdings. After Friday’s devastating news that more than...
The Weekly Digital Marketing Update @ Copenhagen INK (23-09-2013)
Asia Digital Marketing News Wall Street Nervously Watching Apple Stores on Friday Private marketplaces on the rise 7 reasons why you lose sleep over digital...
Seven tips to increase engagement with your video ads
1. Be aware of the options There are various different types of interactive ad options, particularly for ads served before the main video (pre-rolls), that...
Best Route for Going Public? Privately, Say Ad Tech CEOs
Twitter’s announcement last week that it had confidentially filed to go public put a spotlight on a practice that has become the status quo, especially...
First direct’s platypus: is humour still a risk?
The adverts: right for TV, but not for online? I have to whack it on the table, I’m not very keen on first direct’s Platypus...
Go Ahead and Blink; You Won’t Miss the Message in Virgin Mobile Ad
It’s not easy for consumers to sit through a dry list of product offerings, but yesterday, Virgin Mobile and Mother, New York, took a stab...
What does native advertising have in common with an erotic French film?
If there’s one thing we can’t agree on, it’s native advertising! Ever since Fred Wilson gave his high profile talk at the OMMA Global Conference...
‘Ad Tech Vendors Still Reluctant to Help Brands Grow Display’, by Gavin Deadman, Digital Marketing Manager, PKR Technologies Ltd
Innovation over the past few years has been moving at an astonishing pace, but one of my biggest bugbears, along with I’m sure 80% of...
Facebook Video Ads Draw Agency Skeptics
Facebook is getting closer to rolling out its new video ad product, with which it hopes to cash in on the growing advertiser demand for...
The Weekly Digital Marketing Update @ Copenhagen INK (16-09-2013)
Asia Digital Marketing News SIA hunts for digital help Ogilvy takes a stake in digital firm PennyWise Sa Sa adds lifestyle appeal to its brand...
Programmatic Video Advertising Will Grow Tenfold Between 2012 and 2015 in Europe According to IHS
In-depth industry research report commissioned by SpotXchange offers first ever study of programmatic video advertising across Europe LONDON – SpotXchange, the largest global marketplace of digital video...
