Small Biz Needs to Access Big Mobile Market
Heaven help small business owners. Often strapped for resources, and confused about how to boost business via the Internet, they often feel two steps behind...
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Hipsters down! Gawker, Vice tangle in social street fight
Hipster bible Vice and snark factory Gawker are taking digital potshots at each other, and the media world is picking sides. Earlier today Gawker published a...
Facebook Seeks Patent for Tech to Let Kids on Its Network (Legally)
Facebook restricts users to those over the age of 13, but anyone who’s talked to a tween lately knows how effective that is. But now...
Why SMS Is The Next Evolution of 1:1 Marketing
The following is an exclusive guest contributed post from Barbara Palmer, Chief Revenue Officer of CallFire, a cloud-based text and voice platform. A recent article...
Will the Beat go on? And if so, why?
When I first heard of the ‘Apple to Buy Beats’ deal, I did scratch my head for a brief moment – and then started thinking...
Rocket Fuel Hits Back At ‘Sensational Headlines’ In Bot Traffic Row
Under-fire Rocket Fuel has moved to underline its credentials in the “arms race” between ad tech players and “scammers” after being cited in a critical...
The anatomy of an APAC CEO
Male, approximately 56 years old, and a CEO for the first time in his life — these are some of the insights that emerge from...
WTF is cross-device tracking?
This is the latest in a series of articles that explains, in plain English, new technology tools and platforms that are changing the face of...
Data pick of the day: 68% will be watching World Cup
With just a month to go, the countdown for FIFA World Cup has begun. As a sign of just how big the event’s reach will...
The winners and losers of the Publicis-Omnicom deal aftermath
Plans to create the biggest agency in history have fallen apart. Here are the winners and losers of the Publicis-Omnicom deal that was never meant...
How Data Can Be Used For More Than Just Audience Targeting
Delphine Fabre-Hernoux, Amnet, senior director, audience insight, argues that people who say ‘data doesn’t work’ are wrong, and how using the correct methodology data can...
How publishers navigate the ethics of live events
As print advertising dries up, many media companies are finding live events to be a welcome revenue source. Events can help connect advertisers with target...
Alibaba Has an Ad Business to Challenge Google, Amazon
If U.S. media sellers are worried about competing with Amazon’s burgeoning advertising business, wait until they run up against the e-commerce giant’s Chinese equivalent. Chinese...
It’s raining Coca-Cola for labour workforce in Singapore
Social media platforms in Singapore have been busy discussing Coca-Cola’s initiative to connect with the construction labour workforce in the city with #CokeDrones. Remote-controlled #CokeDrones...
Is wearable tech redefining real time marketing?
‘Google glass is here’ – screamed an email to me from a colleague. And then what followed was even more surprising – a one day...
Verizon Wants to Track You for Mobile Advertising, But Is Their Plan Too Creepy?
In a bid to expand their Relevant Mobile Advertising program beyond their customers’ wireless devices, Verizon Wireless is going to start including data from desktop...
