How Mondelēz Exec B. Bonin Bough Is Trying To Win The Data Arms Race
When B. Bonin Bough, the VP of global media and consumer engagement at Mondelēz International, took the stage Tuesday at the Cannes Lions festival, he...
Tagged: go
Five Facts for Marketers About Google Tag Manager
Google Tag Manager (GTM) isn’t new, but one would think so, considering how many marketers remain unaware of its features and benefits. That’s backed up...
Audio Is The New Frontier Of Programmatic
The announcement of Global’s Digital Audio Exchange (dax) offering inventory from over 30 traditional UK radio stations and streaming services, is just the latest in...
The Asian Mobile Lion’s roar is challenging creative thinkers
Between awards, seminars and the parties, life at Cannes can be very busy for the entire week of the Cannes Lions International Festival of Creativity....
#sowhoknew: CannesYe West
As expected, on day three of the Cannes Lions the irrepressible Kanye (CannesYe ?) West stole the show. In truth it was a sprawling, often...
Why ExchangeWire Is Making Its Cannes Lions Debut
The title of this piece may illicit some barbed retorts, such as; ‘A week-long jolly on Cote d’Azur drinking Rosé and charging it back to...
VigLink Raises $18M to Grow Native Link Exchange
Link monetization platform VigLink has raised $18 million in Series C funding. The round was led by RRE Ventures and will go toward building out...
Placed Lands $10M In Series B Round
Location analytics startup Placed announced today $10 million in a Series B funding round led by Two Sigma Ventures, bringing its total to $13.4 million....
AppNexus CEO: ‘There’s no global body for ad tech, it’s something we’ve thought about’
In the second part of a two-part interview with ExchangeWire, Brian O’Kelley, AppNexus co-founder and CEO, explains some of his thoughts on how the ad...
London’s Boris Bikes go extreme in #JoinTheFight stunt campaign
Pro cyclists are using London’s Boris Bikes for the their latest marketing stunt — literally. The bikes, which officially go by the more clunky “Barclays Cycle Hire,” have...
Why Keeping The Week Of September 8 Clear In Europe’s Ad Tech Calendar Will Make You Smarter And More Profitable?
Advertising technology is often criticised in the usual mainstream trades as being over complicated and confusing. Well it’s not, it’s pretty simple. In its truest...
8140 APAC creative works reach Cannes
Cannes Lions entries have reached an all-time high with a total of 37,427 entries submitted from a record 97 countries across 17 awards categories –...
Red Label’s India pitch on the back of General Elections
Politics has been known to divide countries, and Red Label Tea (Swad Apnepan Ka) wanted to change that on a very apt occasion – the...
Whither the media plan – 2011 vs 2014
One ExchangeWire source revisits the heady predictions of 2011, compared to market reality in 2014, and ultimately concludes that media spend is still allocated, by...
The Burden Of Click Fraud Is One To Be Shared
Click fraud has undoubtedly been one of the topics of conversation in the programmatic advertising sector in 2014, with Google’s purchase of UK-based security specialist...
Clean? Cluttered? Classy? The state of online editorial design
The state of publisher design today is a mixed bag. While there is no shortage of intrusive banner ads, tiny typefaces and cluttered article pages, there’s also...
