SEA Games: Football is the most associated sport
Football has been the sport most associated with the SEA Games which kicked off in Singapore on June 5. The 28th SEA Games are being...
Tagged: go
Political Ad Tech Is Growing Up, And Growing Claws
AdExchanger | In the insulated world of political tech, market forces are insignificant compared to the capricious political winds. Imagine, for instance, if Pepsi had...
Catherine Williams, Chief Data Scientist at AppNexus, Discusses APB
Catherine Williams, Chief Data Scientist at AppNexus, speaks to ExchangeWire about the launch of APB and how it is helping marketers find “a third way”...
Viewability: Publishers are taking the brunt, but the buck stops with brands
This article was written by Martin Stockfleth Larsen, Chief Marketing Officer, Adform This one’s for the American Literature majors. Name that classic: Puritan minister meets...
Debunking the Myths Around Programmatic Video
Concerns over the placement of ads, whether or not they are actually seen by humans, plus a lack of quality ad formats, has stalled brands’...
O’Kelley: ‘I Think We’re Starting to see the Whole Internet be Redefined’
Ahead of AppNexus’ series of events to be held in London later this week, Brian O’Kelley, AppNexus, CEO, speaks with ExchangeWire to discuss its first...
#sowhoknew: The fallacy of online privacy
The great lie about online privacy is ‘unraveling’, according to a damning report in TechCrunch this week. According to them, the ongoing harvest of vast...
Data pick of the day: Why Kakao acquired Path
Outside of China, Facebook has considerable influence over the instant messaging market – with either WhatsApp or Facebook Messenger typically topping the table in most...
‘All the Big Names Are Now Going Native’
Mike Harty, PowerLinks, COO, and ExchangeWire columnist, breaks down one of the ‘geekier’ insertions in the programmatic industry’s ‘glossary of terms’, and explains in layman’s...
The global rise of ad blocking in 4 charts
Ad blocking is no passing fad. One of the most pressing problems that publishers don’t like to talk about, ad blocking has gone from a...
Regarding Recode: Brand-name journalists do not a business plan make
It’s hard out there for an independent news site. On Tuesday, Recode, the tech business site founded by media vets Walt Mossberg and Kara Swisher, inked a...
Here Comes the Telco Ad Stack War
Verizon Wireless’ purchase, or merger, with AOL stands out as one of the ad tech stories of 2015. This is not only for its multi-billion...
Overcoming the Challenges of Attribution Model Progress
The industry is largely agreed upon the weaknesses of last-click attribution, yet it remains in common use. Below, Rafael Garcia-Navarro, Experian Marketing Services, head of...
Senior Agency Exec, Anthony Rhind, Leaving Carat to Join Adform As CSO; Why European Ad Tech Can’t Sell at a Premium
In this week’s ExchangeWire Weekly European Roundup: Rhind heads to ad tech; another European bargain bucket ad tech sale; mobile carriers look to “poison the...
For Business Insider, growth beats profits (for now)
Subscribe: iTunes | RSS When Condé Nast and Time Inc. veteran Julie Hansen joined Business Insider in 2008, it was still called Silicon Alley Insider,...
Google adds buy button for YouTube ads
Moving on to the next chapter in its advertising business, Google has now added YouTube videos to the mix that it offers for the advertisers....
