Facebook changes the way it charges brands for ads
In a significant move for brands and advertisers, Facebook has changed the way it measures cost per click (CPC). Now the definition of CPC only...
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UDigital names digital media venture Arré
UDigital, the recently announced digital media venture founded by Ronnie Screwvala, B.Saikumar and Ajay Chacko, announced its brand name. The venture is called Arré. The...
Sprint, T-Mobile CEOs Wage Feisty Fight On Twitter About Whose Plans Are Worse
Twitter is often touted as a platform that gives a voice to those who may otherwise be unheard. But it also provides a platform for...
Mobile Video Advertising Grows by 367%; 15% of Britons Blocking Online Ads
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Mobile video advertising grows by 367%; 15% of Britons...
‘It’s unnatural’: What agency creatives really think about vertical video
Last week wasn’t a good time to be a vertical video hater. First, in a mind-numbingly boring presentation tailored to doddering CMOs everywhere, Evan Spiegel last...
Second-Party Data About To Go Mainstream
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Cannes diaries: First impressions
It is just day one of my arrival here but I have decided to add my voice to the noise being created around Cannes Lions....
Dentsu, M&C Saatchi & Leo Burnett lead APAC Cyber Lions shortlist
The 64th Cannes Lions International Festival of Creativity has a total of 330 entries that have made it to the Cyber Lions shortlist. Out of...
For Global Advertisers, All Roads Lead To Mobile
AdExchanger | IPG’s MAGNA GLOBAL and Publicis Groupe’s ZenithOptimedia released global advertising forecasts Monday, both noting that, in very distinct ways, mobile propels the world’s...
LATAM Presence Still Small at Cannes Lions; Undertone Acquires Sparkflow
ExchangeWire Research’s weekly roundup in Latin America brings an overview of Latam ad tech leaders in Cannes; Sparkflow’s acquisition by Undertone; and a case study...
DNA Test: HTC’s One M9+ offers pluses aplenty
Officially designated as a variant of the HTC M9, the HTC One M9+ has an impressive set of specifications that surpasses its sibling in almost...
MCN & AOL Unveil Programmatic TV Marketplace; YuMe Opens China Offices with Local Partnerships
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: MCN &...
The business of social media: From blogs to DSS
The data reference that I have borrowed from DomoSphere in the first part of this series has shown that our audience is conveying what they...
Calling Out Suppliers of Fraudulent Inventory Will Go A Long Way
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
GoPro’s Golden Gate flyby and 5 other examples of interactive video done well
Interactive video has had some highlights in the past few years—see: Bic’s “Insane Human Curling” in 2011, Terry Crews’ dancing pecs in “Muscle Music” for...
Brands Lagging Behind in the Massive Move to Mobile
The people have spoken — and they’re choosing mobile. But what about brands? “We’re in the middle of the most massive media shift in history,...
