A new brand’s entry into India: The initial questions
Remember high school? Were you ever in a situation where you had to shift schools mid-term? Or your first day of college? Or for a...
Tagged: go
Mobile First Content Strategy: From Optional to Mandatory
Back in “olden days” — oh, like a mere decade ago — having an attractive and functional website was the most critical priority for a...
The 4 Cs of ecommerce in India
Asia is the largest ecommerce region in the world, turning over USD 877.61 billion in transactions in 2015, and India’s contribution was a staggering 129...
Pinterest Snaps Up Mobile Retargeting Firm And Deep-Linking Outfit URX
AdExchanger | Pinterest’s rumored acqui-hire of deep-linking startup URX is a go. On Tuesday, Pinterest announced that it’s bringing the San Francisco-based URX team into...
Denakop & Adsolut Announce Joint Venture; DMP Navegg Closes Branding Deal with Friboi
This week’s RoundUp in Latin America covers a new joint venture formed by two local startups in Brazil: the Ad Network Denakop and the digital...
Top 5 Messenger bots and how to go further
In early April, Facebook announced the arrival of automated bots on Messenger and it wasn’t too long until bots ranging industries like media, airlines, ecommerce,...
L’Oréal goes for empowerment message with #lovemycolor campaign
L’Oréal is looking to empower black women in its latest campaign #LoveMyColor, designed to help the relaunch of its Dark and Lovely Fade Resist, a hair...
Digital’s share of media spends to grow 14.4% in 2016: GroupM
Fraud, viewability, ad blocking and measurement are the biggest issues for the advertising investments in digital media globally. This was highlighted in GroupM’s Interaction report which...
Target People Over Pages: Q&A with Dean Akinjobi, CEO, Football Media
In March OpenX held its third event as part of its School of Programmatic initiative (a series of workshops designed to fill the knowledge gaps...
News Corp’s Heat Street looks for libertarian digital niche
Last Monday, News Corp launched Heat Street, another entrant in the U.S. political commentary landscape, a center-right publication that aims to champion free speech. At the...
Shopmatic expands Asia footprint with new SG office
Shopmatic, a homegrown e-commerce SaaS (Software as a Service) company, has launched its business operation in Singapore designed to help local entrepreneurs go digital, particularly SMEs...
Cross-market TV Measurement Close to Impossible: Q&A with Kevin O’Reilly, CTO, TVSquared
Following our recent Now & Next piece, which delved into the evolution of the TV industry and the impact of new technology, ExchangeWire spoke to...
#sowhoknew: Social goes Hollywood – FaceFlix anyone?
Not content with pushing out clips of cats scared of cucumbers (yep it’s a thing), the likes of Facebook and Google now want to start...
Alphabet’s Earnings Miss Forecasts
Alphabet Inc. (NASDAQ: GOOG, GOOGL) yesterday (21 April), announced financial results for the quarter ended March 31, 2016. Google continues to prop up the company’s...
Online (mobile) publishing’s new panacea?
Facebook’s Instant Articles first appeared in the news around 10 months ago, when the tech giant started doing trial runs of the product. But in...
7 tips for writing headlines that drive business value
Many brands have started to recognise the effectiveness of content marketing and are investing a great deal into the development of compelling content. Yet many...
