Comic: Omni-Channel Friday
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
Tagged: friday
On Black Friday And Cyber Monday, Ecommerce Aims To Prove Its Worth
AdExchanger | With turkeys almost in the oven, retailers and ecommerce companies are hoping the investments they’ve made all year long in audience segmentation, mobile...
How three brands are thinking outside the box this holiday season
This is part of a weekly video series that explores trends in the fashion industry. Check in on Fridays for a new topic. Black Friday is...
MoPub Adds Native Video Mediation, But Full Twitter Integration Still To Come
AdExchanger | MoPub is Twitter’s secret weapon – secret because the mobile exchange rarely comes up during Twitter’s quarterly earnings calls. On Friday, MoPub introduced native...
eBay Celebrates Black Friday by Launching New, Christmas-Themed Shopper Segments
London – eBay Advertising today announced the launch of two new, Christmas-themed shopper segments for more advanced on-site targeting in the run-up to Black Friday...
Google Debuts Programmatic Ad Sales for Native, Mobile Video
Publishers can now sell native and mobile video ads programmatically through Google’s DoubleClick, the company said Friday. The ads can be sold through either DoubleClick’s...
Black Friday is Better Online: Criteo Data Reveals eCommerce Takes Over the Entire Shopping Period
On Black Friday, 32 percent of eCommerce transactions occurred on a mobile device Bounceback Tuesday sees a major spike in online sales for key retail...
Know a Workout Warrior? With New CMO, JC Penney Aims to Be Gifting Destination
JC Penney wants to be the go-to gift destination for shoppers this holiday season. Under the marketing leadership of Mary Beth West, who started as...
VOD Revenue to Reach USD$1.8m in LATAM; Brazil Ecommerce Expects Strong Black Friday
This week’s LATAM RoundUp brings the high expectations of local online retailers about Black Friday — which includes the creation of a specific segment by...
Viacom Snags Agency Vet Zilberbrand To Ramp Up Advanced Data Strategy
AdExchanger | Longtime agency exec Julian Zilberbrand will join Viacom as EVP of Audience Science, the company revealed Friday. His transition comes at a time...
Conde Nast Makes Big Events Into Snapchat Live Stories, Starting With Teen Vogue Young Hollywood Party
Conde Nast has struck a deal to post video on Snapchat from events such as Friday’s Teen Vogue Young Hollywood party and the Vanity Fair...
Alpha7 launches A7 AppsConnect for cloud-based apps
Alpha7, a Singapore-based business cloud enabler, has launched A7 AppsConnect, a platform marketplace of 40 cloud-based applications – bringing affordability and efficiency across key business...
BlackBerry’s New Phone Switches to Android
BlackBerry CEO John Chen said the company has found the low-point of its turnaround after second-quarter revenue plummeted and smartphone shipments hit their lowest since...
Top iOS9 Ad Blocker Is Pulled From Apple App Store — by Its Regretful Creator
The battle between advertising and ad blocking has been oversimplified. It’s become a conflict over whether ads are good or not. And on Friday a...
Yahoo To Acquire Social Commerce Powerhouse Polyvore
AdExchanger | First Facebook bought TheFind. Then Twitter grabbed TellApart. Now Yahoo wants a piece of the ecommerce pie. The company revealed late Friday its...
Time Inc. Adds Audience Categories As ‘Programmatic Print’ Takes Off
AdExchanger | After launching programmatic print in February, Time Inc. on Friday unveiled a new phase of the sales initiative. It adds 12 audience categories...
