Playboy’s Playbook: Newly SFW Publisher Does The Content Studio Thing
AdExchanger | Playboy’s first NewFront is Friday and the publisher is treating the event as a “multi-platform” coming-out party. Following its recent rebrand as a...
Tagged: friday
Rovi’s $1.1B TiVo Acquisition Is About Discovery And Addressability
AdExchanger | With additional reporting by Kelly Liyakasa. Rovi Corp., a maker of cloud-based analytics technology for TV and media companies, revealed Friday it would...
ANA to FCC: Cable-Box Competition Is Bad for Advertisers
Saying it would allow blocking and alteration of advertising, the Association of National Advertisers has asked the Obama administration to drop a proposal that would...
Mobile Viewability Standards Are About To Get Real
AdExchanger | The ad industry is still hashing out how to handle the practical implications around desktop viewability, but ready or not, the Media Rating Council...
Mobile Marketing Compliance Violations Now Punishable By Death Via Steven Seagal
According to a government source speaking in confidence with MMW on Friday morning, violations of the Telephone Consumer Protection Act (TCPA) by mobile marketers will...
Madhulika Sikka Leaves Mic After Brief Stint as Executive Editor
Madhulika Sikka, the former NPR News executive editor who joined the digital media startup Mic in September 2015, has left the company, a spokeswoman confirmed...
Mark Thompson at SXSW: Why The New York Times Bought HelloSociety
When it comes to acquisitions, The New York Times is “extremely choosy,” CEO Mark Thompson said. As evidence, he noted that the company’s purchase of...
AT&T Joins Verizon in Race to Meet Demand for Mobile Movies, Sports and More
AT&T is joining the mobile speed race with Verizon Communications, outlining plans for faster wireless technology to meet the increasing demand for sports, movies and...
IBM Closes Weather Co. Deal, Updates Brand’s Logo
IBM” image=”http://%%img_server%%/images/bin/image/x-large/TWC_IBM_Logo20160129.jpg” url=” ” /> IBM said Friday it closed the deal to acquire The Weather Company’s B2B, mobile and cloud-based properties. This includes weather.com,...
#WheresTheCheese? McDonald’s blasted for selling cheese-less mozzarella sticks
McDonald’s website lists more than 30 ingredients in its mozzarella sticks, but it apparently forgot the most important one: the cheese. Customers are flipping out...
Charles Schwab Campaign Celebrates Heroism in Tackling Your Finances
Taking control of your finances is not for the faint of heart, asserts a new campaign from investment company Charles Schwab. The San Francisco-based firm...
RIP Motorola: Lenovo is eliminating the iconic phone brand
Goodbye Moto(rola). Motorola, the brand responsible for designing the once ubiquitous Razr phone, is heading the way of the Betamax and Nokia later this year....
Huffington Post Scales Back HuffPost Live
The Huffington Post is moving away from a focus on producing live-streaming video and concentrating more on creating videos specifically for social platforms. “The way...
With Yahoo’s Top Ad Exec Prashant Fuloria Leaving, Who’s Left?
AdExchanger | Yahoo received yet another blow Friday with the departure of Prashant Fuloria, its SVP of advertising products and engineering, just shy of a...
Alibaba Agrees to Buy Hong Kong’s South China Morning Post
Alibaba Group Holding, the e-commerce giant headed by billionaire Jack Ma, agreed to buy Hong Kong’s South China Morning Post and other affiliated media assets...
Retailers Are Offering More Coupons Than Ever This Season
As warmer weather has left Northeast retailers with excess inventory of winter coats, hats and gloves, offering discounts may be the only way to move...
