#sowhoknew: The power of saying ‘No’
In the movie ‘Yes Man’ Jim Carrey’s perpetually negative character attends a positivity seminar and becomes brainwashed into pursuing an exclusively affirmative life which leads...
Tagged: free
Skittles is the NFL’s first big sponsor for its new Snapchat experiment
There’s rainbows and, if you’re talking Snapchat filters, there’s rainbow barf. Skittles wants you to taste both rainbows. The candy maker became the first sponsor of NFL content...
GeekTyrant’s Quest To Satisfy Users On Mobile
AdExchanger | Mobile apps are way faster than the mobile web, and that’s a serious problem for publishers. “I work really hard to make the...
Now, watch YouTube without ads
Video-streaming site YouTube has launched an ads-free service as it introduced the subscription service called YouTube Red. YouTube Red lets will allow users to save...
Is content marketing the new ecommerce strategy?
Living in an era where content and native are the buzzwords and ecommerce is evolving by the second, it sure makes for exciting careers for...
Monetising Free Apps
In this piece, David Diaz, vice president of developer relations at Fyber, pictured below, discusses what app publishers look for in an ad mediation provider and...
Moose Toys launches native ad campaign with Turner International Australia
Australian-owned Moose Toys has teamed up with Turner International to launch a local, content-led campaign, with a digital-native approach and a new app for the...
Zynga Starts Selling Sponsored Levels Created by In-House Agency
Zynga is looking to level up in-game advertising. The gaming company behind the “FarmVille” and “Words With Friends” franchises has developed a new ad product...
IAB Wants to Do More About Ad Blocking; Convenes Group to Study Options
The Interactive Advertising Bureau (IAB) is getting serious — and trying to do more — about ad blockers. In fact, President-CEO Randall Rothenberg just reiterated...
Southeast Asia Moves Towards Regional Exchanges as Traditional Ad Networks Lose Appeal
Brands and agencies in Southeast Asia are limiting their exposure to ad networks due to the lack of transparency and opting to build their own...
Now & Next: Privacy Concerns & Data Exchange
Now & Next is a new feature from ExchangeWire Research. In Now & Next, we review the latest research, provide impartial insight and analysis of...
Mobile apps: Local supply, global demand
An unprecedented combination of factors has converged in recent years to drive the focus of mobile app developers away from an exclusive, naval-gazing focus on...
Putting the Block on Ad Blocking
In a recent ExchangeWire Research Roundup we reported that in 2015, global ad blocking will result in a record loss of £14bn in revenue. In...
#ReThink: Ad blocking, nothing more than a flimsy band-aid
Apple’s recent announcement of a feature on its iOS 9 mobile operating system re-started a familiar debate on whether ad blocking helps or harms the...
Apple’s Mobile Ad Blocking Raises More Questions Than Answers
As if the next version of Apple’s iOS (iOS 9) isn’t enough to set tongues to wagging, maybe the loudest squawks are about a new...
#sowhoknew: iOS9 is out NOW – take a peek under the hood
Apple have started rolling out its iOS9 software with the promise of faster response times, better battery life and an updated keyboard. I have already...
