Digital media to outgrow TV by 2017: MAGNA
As the year comes to a close, MAGNA Global has revisited its advertising revenue forecasts and highlighted that global ad revenues reached USD 503 billion...
Tagged: free
What Google’s ‘Web of Apps’ means for brands
Last week Google announced the launch of app streaming, taking a big step towards the creation of a ‘Web of Apps’. The logic behind Google’s...
Extra Bubble Mint explores voice UGC on WeChat
To attract the post-90’s generation and to support the launch of a Bubble Mint flavour, Extra Sugar-free, along with its agencies BBDO and Proximity Guangzhou...
More Enterprises Going Mobile as 2016 Looms Large
The thirteenth Good Mobility Index Report was release this week and it shows that organizations are increasingly going mobile. Jumping out in the report from...
Native advertising: single solution for ad blocking
In case you hadn’t noticed, there’s been a huge ruckus around mobile ad blocking recently, and it’s been interesting to watch the finger pointing. Consumers...
Sony embedded a secret message in a new digital video ad
Sony’s latest digital ad for its flagship Xperia Z5 phone may have seemed just like a regular video, but Scandinavian viewers with a bit of an eye...
Latino Emojis Have Arrived, Courtesy of Zubi Advertising
U.S. Hispanic shop Zubi Advertising noticed a lack of Latino-related emojis and is releasing a collection of 267 emojis inspired by the food, culture and...
Solving the native advertising conundrum: How to measure success
By StackAdapt It’s the million-dollar marketing question: How do I measure the financial return of my content distribution efforts? There’s industry-wide confusion as to how...
Online Christmas spending boom predicted for China
China will lead the Asia Pacific region in online spending this holiday season with US$150 billion in sales forecast, according to findings from Adobe Digital...
CPAX Adds Four Publishers, Runs 1 Billion Impressions A Month
AdExchanger | The Canadian publisher coalition CPAX officially added four new publishers (Metroland Media, Winnipeg Free Press, St. Joseph Media and Blue Ant Media) on...
Gen Xers rejoice: Suck.com comes back as a daily newsletter
For Internet denizens of a certain age, the words Suck.com evoke a strong sense of nostalgia. (For those under a certain age, a site called...
Internet of Things: The Future
Remote controlled ovens, cars that locate parking spots, jumpers that can tell our mood, our lives are increasingly digitalised, connected, and made easier. An opportunity...
The Monthly Digital Marketing Update @ Copenhagen INK (October 2015)
Copenhagen INK’s Monthly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the past month. Enjoy!...
Martell marks 300 years with augmented reality art exhibition
Bates CHI&Partners Singapore has launched an augmented reality art exhibition, showcasing new artworks by 15 local artists to be juxtaposed against Singapore’s skyline in the...
Advertisers fight the battle of ad blocking
The bottom line is the average consumer doesn’t want to see advertising. Or to be constantly bombarded with messages. It’s as simple as that. They...
The Monthly Digital Marketing Update @ Copenhagen INK (September 2015)
Copenhagen INK’s Monthly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the past month. Enjoy! Data Driven Advertising News ComScore and Rentrak To...
