Marry digital with traditional: JWT’s Tom Doctoroff
As the brands are shifting focus from advertising to digital marketing for the fear of being called obsolete, Tom Doctoroff, Asia CEO, JWT, talks about...
Tagged: flash
How Poppin is turning your favorite color into a data empire
“Work happy.” Poppin’s catchphrase was originally an appeal to overlooked office drones sitting in colorless cubicles, unaware of how their uninspiring environs affected their lives....
A Banner Year For Innovative Mobile And Digital Ad Units
The banner ad was born in 1994 – and some people would be more than happy to see “2014” as the date of death on its...
5 things we learned about building a new media company
Last year was supposed to have ushered in a golden age for journalism. Old and new media alike got infusions from tech-rich entrepreneurs like eBay founder Pierre...
Cashing in on online videos in India
As consumers bid farewell to 2014 and ring in 2015, we take a look at one of the most prominent trend in the digital marketing...
Top 5 Mobile Marketing Trends to Watch for in 2015
The following is an exclusive guest contributed post to MMW from Hanit Marinov, VP of Marketing at Perion Network. “Mobile-first” has become a mantra for...
2014: Our favorite creative from around the world
This is the fourth installment of Digiday’s series that highlights interesting, creative, funny or otherwise notable digital projects from around the globe, and the last one...
The Things That Did Happen In Ad Tech In 2014 – A Recap On Those Predictions
Last year I wrote a post entitled, “The Things That Should Happen In Ad Tech In 2014… But Probably Won’t”. The piece was a prediction...
LoopMe
LoopMe is the largest mobile video DSP and Ad Network, reaching over 1 billion consumers world-wideLoopMe’s full-screen video and rich media ad formats deliver more...
‘You Need a Pretty Garden Inside Those Walls if you Want People to Come Play in it’
Next year will be the year of mobile no more as the multiscreen audience prevails; the ‘war on data’ will become the ‘war on identity’; and...
Making mobile video ads buffer-free
India-based Smile Vun Group (SVG) recently acquired mobile video technology platform Seventynine and digital agency Networkplay from Gruner+Jahr. With the acquisition of Seventynine, SVG Group...
The Year In Native Advertising
If banner advertising has peaked, native advertising is still on its way up. Proponents of native cite better consumer engagement and higher rates for publishers....
Can Mobile Operators Strike Back in 2015?
Speculation over BT’s designs on a mobile unit (be it EE, or O2), has put telephony services firmly in the public gaze, but the fact...
Fitness & Health apps surge, FitAd launches vertical mobile ad platform
It looks like one of the biggest trends in the next couple of years may be a huge growth in the usage of mobile devices...
Global brands move into SE Asia programmatic video market
The programmatic video advertising company, TubeMogul, said Southeast Asia’s programmatic video advertising market swelled in size in the third quarter, buoyed by premium publishers delivering...
Ad Tech M&A in 2014 Explained
M&A deals in the ad tech sector in 2014 were worth double that of the previous year, according to a report from investment advisory firm...
