Leadership Change at Sizmek; InMobi Partners with Adsquare
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: New leadership for Sizmek; InMobi and adsquare...
Tagged: flash
We Got Lucky with Methbot; Let’s Not Take it for Granted
December 2016 saw the outing of Methbot, a botnet controlled by a single group in Russia, operating out of data centres in the US and...
First ‘Tagline’ Podcast Features Wendy Clark, Rob Reilly, Rob Norman — and Whiskey
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Ad Viewability is All Wrong: Double Standards Create Lack of Consistency
The digital ad space will continue to grow and prosper in 2017, but so will certain risks. There will be more opportunities for ad placements...
Top 3 technologies revolutionising ecommerce
Staying up to date with rapidly evolving technologies in the ecommerce and marketing industries can be a daunting task. With a slew of new technologies...
Dr. Mark Grether joins Sizmek as Executive Chairman
Sizmek, the leading open ad management company for multiscreen campaigns, announced that Sizmek’s Neil Nguyen will be leaving the company and Dr. Mark Grether has...
IPG Mediabrands bolsters HK team to further growth
The forward momentum of IPG Mediabrands Hong Kong; a media network group which includes celebrated media agency brand Universal McCann (UM), is being driven at...
Delivering on the promises of programmatic
The term ‘programmatic’ is defined differently depending on whom you talk to, but at its most basic level, it’s simply the applied use of data...
Turkish Airlines looks to attract HK travellers by stimulating their senses
Turkish Airlines, the airline that flies to more countries than any other airline, launches a new creative campaign this spring, inspired by the five human...
AppNexus Partners with Index Exchange; New Data Hub at Sizmek
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Partnership between AppNexus and Index Exchange; Sizmek...
Is print media dying? How publishers can survive with digital analytics
We’ve heard it before – print media is dying. Subscriptions are down, readers are moving online and publishers are finding the transition to digital platforms...
WPP merges Landor & Designworks Aus to create brand agency
WPP AUNZ has merged Landor Australia and Designworks Australia to form a brand and customer experience design agency. The merger brings together two successful businesses with...
#sowhoknew: How to stand out on LinkedIn
On your LinkedIn profile do you describe yourself as Creative? Focused? Passionate? All strong descriptors but, according to the latest LinkedIn research, so does everyone...
Facebook updates metrics to win back advertiser trust
2016 was not so good for Facebook when it came to advertiser’s trust as it accepted that it made errors with its metrics. The social...
AOL rolls out price floor tool AlephD for publishers
AOL Platforms Asia has rolled out its dynamic price floor optimisation tool, AlephD as part of the One by AOL: Publisher suite. The launch follows...
Tapad, Rubicon Project launch automated cross-device offering
Tapad and Rubicon Project signed a new global partnership offering a unified, cross-device campaign delivery solution within an automated advertising marketplace. The Tapad Device Graph, which...
