Google wants to dominate display + some interesting stats!
The world’s largest search engine is branching out. Google has spent the last year building up its display advertising products. Considering how thoroughly Google dominates...
Tagged: flash
Interesting study about targeted and intrusive ads
According to a recent academic study, big targeted ads online are actually no more effective than run of the mill banner ads. Combining the effectiveness...
The toughest challenge for marketers…
In a recent marketing and media survey by Datran Media marketers was asked to address their toughest challenges in this increasingly difficult economy. Survey results showed a...
Publishers are going into ad production…
Magazine and newspaper publishers hate it when websites undercut their prices online, but it looks like they have a different opinon when it comes to...
Google Ad Innovations
Google launched Google Ad Innovations end of March – a sort of a Google Lab, but this time for its many advertising products that it...
Finally back… + Banner Heat Map
We are finally back after a loooooooooong break! And to kick off, we have a new very useful for all companies running banner display campaigns –...
Great advergames
Thought I would share some of the lastest advergame I have come across: Vimto This “advergame” called “High dive” done for the softdrink brand Vimto gives...
ColorCodes – Next generation QR codes…
For those of you that doesn’t know what ColorCode technology is – here’s a brief overview: ColorCode Technology uses symbols like the ones below; they connect...
Cannes Gold Cyber Lion winner: Pringles – Can Hands Banner
It’s friday and time for some great fun – this was an interesting winner at Cannes 2009 in the Cyber Lions. A banner so simple...
Naver Japan Search Finally Unveiled
Naver Japan search, the culmination of years of hard work by the Korean search giant, has finally been unveiled and is now available to some...
Custom banner ads in 48 hours for only $49!
We have already seen Google introduce their Display Ad Builder and ad serving companies like Adform and Eyeblaster also including similar offerings (create-a-banner-easily) in their...
Facebook and Last.fm brought to Xbox + Skyfire mobile browser version 1.0
Microsoft brings Facebook and Last.fm to Xbox Microsoft has announced the launch of tailored Facebook and Last.fm services for Xbox Live users, enabling the two...
Cadreon – a new way to plan and buy digital media!
Interesting new “ad network”/planning/buying system released by IPG… Press release: “CADREON” BUYS AUDIENCES, NOT INVENTORY Creates Unparalleled Combination of Intelligence, Data, Scale and Digital Velocity...
Microsoft launched Bing (Kumo)
Microsoft on Thursday revealed their new search engine: Bing (the rebranded and rebuilt search engine formerly codenamed Kumo, designed to replace Live Search). It’s a solid...
Springwise news…
Springwise has just send out their weekly newsletters and I found these two newsarticles interesting – thus sharing them here: White label platform helps anyone build...
Nice creative execution on Twitter
Twitter is all over the place these days… Found this really great example of online marketing in the entertainment sector – the twitter based Resistance2018...
