Can AOL’s ‘Barbell’ Ad Strategy Save Digital Publishing?
Digital publishers have long cast a suspicious eye on the “programmatic” ad market, worried that allowing automated buying of their ad inventory would damage their...
Tagged: flash
eMarketer Ratchets Up RTB Forecast, Slightly
eMarketer is estimating marketers will spend $3.34 billion on real time-bidded ads this year, representing a 73.9% increase from last year and a slight upward revision of...
More brilliant marketing creative to enjoy with your coffee
Google Google is so good at creative I try to get something in all of these posts. Here are some ads from 2011 advertising Google...
ATS London Agenda, and Why the Industry is Moving On
The obsession around consolidation has grown from a mild din to full-on shouting match over the past couple of months. The amount of hackneyed pieces...
Airbnb Wants You to be a Vine Cinematographer
Calling all Vine artists. Airbnb is asking its fans to help make what it’s touting as the first-ever film made entirely of Vine videos. The...
NFL Tries to Capitalize on Rabid Fans Who See TV as the ‘Second Screen’
The NFL Network may be crowing about having full distribution in the U.S. for the first time in its existence, but it sees its mobile...
Turnkey, Real-Time Local Marketing Solution on Facebook Increases Reach and In-Store Sales
BLiNQ Media and ShopLocal team up to provide dynamic local social marketing at national scale NEW YORK & CHICAGO – A new product called Local LiFT...
Wix Selects Infolinks’ GetTraffic App for their New App Market
Exclusive app will empower Wix site owners to grow targeted traffic with “breathtaking simplicity” PALO ALTO, CA — Infolinks, a global leader in monetizing digital advertising...
‘The Rise of Programmatic Ad Buying in Turkey’, by Jem Djemal, Commercial Director, The Exchange Lab Turkey
Turkey is Europe’s fastest growing market in terms of online display spend, registering 30% year-on-year growth in 2012 alone[1]. As an emerging market it has...
Resonate Appoints Key Executives as Company Continues Rapid Growth
Company strengthens infrastructure to meet increasing demand for media and analytics products that reveal consumer motivations RESTON, Va. – Resonate, the only marketing intelligence company...
The Newest in Native: Editorial Reviews Reborn as Ads
This past April, CNET senior editor Jessica Dolcourt reviewed the Samsung Galaxy S4 smartphone. Under the headline “The everything phone for (almost) everyone,” the CNET...
The Digitals 2013 Winners Report
The Econsultancy / nma Digitals Awards 2013 were held on the 27th June 2013. The awards celebrate, recognise and award excellence in digital marketing and...
IPG Mediabrands’ Magna Global Partners with Adap.tv to Deliver Power of Programmatic Buying to All Video
Launches Industry Leading Video Platform to Deploy Programmatic Process at Scale NEW YORK, NY and SAN MATEO, CA —As part of its stated commitment to...
Programmatic media unpacked (part two)
Growing pains Programmatic media has quickly become a catch-all name for the seemingly clandestine automated trading relationships between agencies, advertisers, publishers and tech vendors. This...
The Weekly Digital Marketing Update from CopenhagenINK (19-08-2013)
Asia Digital Marketing News Infographic: How Mobile Has Changed PR Forever McDowell’s Whiskey App Helps Workers Slack Off Citi Gets Serious Brand Mileage From Citi...
Justin Smith’s Blueprint for Modern Media
The path of modern media is anything but direct. Justin Smith, the new CEO of Bloomberg Media Group, is emerging as one of the trailblazers....
