Martell turns Cognac packaging into Google Cardboard for VR campaign
The Martell House has launched a new limited edition: La French Touch by Martell, created by Etienne de Crécy, pioneer and emblematic figure of the House...
Tagged: figure
Why Mobile Is Primed For Ad Tech Innovation – And That Emoji Ad Network
It’s the mobile industry’s big week – when thousands of opinion formers, C-level execs, and journalists from the mobile industry flock to Barcelona to discuss...
Appier hires new Chief Data Scientist
Artificial intelligence company Appier has appointed its first Chief Data Scientist, Dr. Hsuan-Tien Lin. Dr Lin joins the company from National Taiwan University, where he...
Sky Invests in Programmatic; AppNexus Launches Header Bidding Solution
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Sky and DataXu partner; AppNexus launches PriceCheck;...
Data pick of the day: 93% onliners have a social media account
An average of 1.89 hours is spent social networking each day and, globally, a significant 93 per cent of online adults have at least one...
Copyranter: The 5 best ads you didn’t see this year
Mark Duffy has written the Copyranter blog for 10 years and is a freelancing copywriter with 20-plus years of experience. His hockey wrist shot is better...
This YouTube channel makes more money from paid subscriptions than YouTube ads
By launching its own $7 a month streaming service in February, Black&Sexy TV will make $1 million in subscription revenue this year. Most people watch...
Q3 2015 Digital Ad Revenues Climb to $15 Billion, Marking All-Time Quarterly High
IAB Internet Advertising Revenue Report Shows 23% Increase Year-over-Year NEW YORK – U.S. internet advertising revenues hit $15 billion in the third quarter of 2015,...
Six marketing predictions for 2016
2016 will see brands connect their owned and earned investment with paid media effectiveness, plan effectively around online viewability, adapt to ad blocking and embrace...
Digital media to outgrow TV by 2017: MAGNA
As the year comes to a close, MAGNA Global has revisited its advertising revenue forecasts and highlighted that global ad revenues reached USD 503 billion...
What Google’s ‘Web of Apps’ means for brands
Last week Google announced the launch of app streaming, taking a big step towards the creation of a ‘Web of Apps’. The logic behind Google’s...
With new ad, Amazon suggests its drone delivery program is real
It does exist! Ever since Amazon announced its ambitious plan to deliver packages via drones two years ago, there’s been no shortage of criticism, skepticism and...
Mobile Messaging App Use Soars; 2018 Could See Landmark Global Growth
More people than ever are now using mobile messaging apps — in fact, the current figure of 1.4 billion consumers worldwide could reach 2 billion...
Asia Brands Must Ready Programmatic Journey
Still lagging in their adoption of programmatic, brands in Asia-Pacific continue to face myriad challenges cutting through the technology maze and getting internal support for...
Dentsu Aegis Network Taiwan names new CEO
Dentsu Aegis Network has appointed Isao Miyauchi as CEO Dentsu Aegis Network Taiwan, taking over from the current CEO Ann Yang who will leave the business....
#ReThink: Your app has a million installs, so what?
There are now over a billion apps in each of the iOS and Android app stores, so surely it’s not as easy for a single...
