ICYMI: Changes are coming to Snapchat Discover
Congratulations, you’ve made it to another weekend. Before you kick back and relax, here are the best stories from Digiday that you might have missed...
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Better Independent Mobile Measurement: Q&A with Jeremy Hlavacek, The Weather Channel
How much of a challenge is mobile, really? Jeremy Hlavacek (pictured below), vice president, Global Automated Monetization, The Weather Channel, tells ExchangeWire that there are...
King: Testing New Reward Video Ad Format to Monetise 400 Million Users
King is rumoured to be launching a media business later this year to help build revenue around its incredibly sticky global audience of 400 million...
Seven big challenges facing healthcare marketers
1. Digital underinvestment By some estimates, healthcare spending in the US is close to 20% of GDP, but healthcare marketers aren’t funneling much of their...
Hyper Island’s Otto Ruijs on why brands should invest in talent
People are the most important asset for a company, believes Otto Ruijs, Managing Director, Hyper Island Singapore. He spoke to Digital Market Asia about why...
Digital’s share of media spends to grow 14.4% in 2016: GroupM
Fraud, viewability, ad blocking and measurement are the biggest issues for the advertising investments in digital media globally. This was highlighted in GroupM’s Interaction report which...
Shopmatic expands Asia footprint with new SG office
Shopmatic, a homegrown e-commerce SaaS (Software as a Service) company, has launched its business operation in Singapore designed to help local entrepreneurs go digital, particularly SMEs...
#sowhoknew: Social goes Hollywood – FaceFlix anyone?
Not content with pushing out clips of cats scared of cucumbers (yep it’s a thing), the likes of Facebook and Google now want to start...
Digital marketing in Asia: Spotlight on Malaysia
Through investigating a number of South-East Asia countries, we are revealing which might be of interest to marketers globally. Here, we cover Malaysia. But, first...
Carat lowers APAC growth rate for 2016 to 4.4%
Carat’s latest forecast for 2016 showed positive global outlook led by the continued investment in digital media spending. Growth in the Asia Pacific region by 4.4 per...
Header Bidding: Throwing the Baby Out with the Bathwater?
Ahead of his participation in a panel discussion about data on the buy side at ATS Paris, ExchangeWire speaks with Shane Shevlin (pictured below), commercial director EMEA,...
Eight intriguing US digital marketing stats from the past week
Here are some of the best US digital marketing stats we’ve seen in the past week or so. Two-fifths of Americans use their phone on...
March Madness teams are streaming live on Facebook
March Madness is here and it’s live on Facebook. Eighteen of the 64 teams competing in this year’s men’s college basketball tournament broadcast on Facebook Live this...
Mobile Video Plays on the Rise; Viewability Affects Ad Effectiveness
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
Apple is running ads to boost its Apple News app
Apple is kicking off an ad campaign to jumpstart its six-month-old news aggregation app, as well as adding comScore tags, after publishers complained about getting too little...
Finding a Workaround for Effective Mobile Measurement
It’s MWC week, so naturally, the spotlight is firmly planted on mobile and in this piece, mobile measurements. Despite common beliefs, the technology required to...
