How to drive marketing success with AR & VR technology
by Jay Samit, leader, Deloitte Digital’s augmented and virtual reality practice and Allan Cook, managing director, Deloitte Consulting LLP When more than 500 million people played...
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SpotX strengthens demand facilitation team in APAC
SpotX, the video inventory management platform for media owners, has made key appointments for the Asia Pacific region with a hire in Indonesia and staff relocation...
10 monumental digital marketing stats from this week
Don’t forget to download the famous Internet Statistics Compendium for further insight and analysis. Amazon generated 471.4m clicks from paid advertising in 2016 Analysis from...
GSMA: A ‘Record Breaking Year’ in Barcelona for Mobile World Congress 2017
Records were broken in Barcelona this week. That news comes to us today following the end of Mobile World Congress 2017 on Thursday. According to...
#sowhoknew: Are fitness trackers a waste of money?
Want to lose weight? Improve your cardio? Lower your blood pressure? Then don’t buy a fitness tracker. In fact, some experts claim they can “do...
Advertising’s Westworld: How the Industry Can Help Brands in Distress
The spotlight has been shining firmly on fraud and safety in the digital advertising industry of late, forcing technology platforms to justify actions and commit...
Southeast Asians are heaviest users of FB globally: AOL report
Southeast Asians are the heaviest users of Facebook – 69 per cent watch or read something on the site every day, compared to 51 per...
Using Data To One-Up The Competition
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
‘Focus on your business’: 5 new years resolutions from agency creative leaders
We’re deep into January. Have you abandoned your New Year’s resolution yet? We start off the year by making promises to ourselves about how we’re...
Love at first sight: Reinventing video for marketers
First impressions matter so much because they happen fast, and they stick. We make these judgments in a nanosecond (it takes only seven seconds to...
The 4G ideas matrix for planners
In 2016, 43,101 entries were submitted at one of the most coveted advertising awards arena – the Cannes Lions 2016, and out of the submissions,...
How Mobile Game Studios Can Use Influencer Marketing
The following is a guest contributed post from Victor Ricci, founder of Trend Pie, an influencer marketing platform that helps app developers drive cost effective...
Indian Marketers Not Investing Enough to Make Programmatic Work
Advertisers in India are unwilling to try new tools and set aside sufficient budget in programmatic, which may prevent them from getting the results the...
Coca-Cola builds a family for ‘lonely snowman’ to show bonding in CNY ad
In a barrage of Chinese New Year ads expounding family togetherness, how can we come up with an angle that will set us apart, and...
Data, Measurement & Technology in 2017: Experts Predict
2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but it has certainly been memorable....
‘Just do work that feels good’: Calling bullshit on bad agency advice
Agency founders love to give advice. The creative trades are awash in wisdom from successful CEOs and CDs who launched businesses, seemingly on a wing...
