Internet Week is Coming and So Is Aereo, Netflix, Yahoo and Buzzfeed
Is there an industry more impacted by tech than media? We think no, and that’s why on May 19, Day 1 of Internet Week New...
Tagged: Facebook
Alibaba Has an Ad Business to Challenge Google, Amazon
If U.S. media sellers are worried about competing with Amazon’s burgeoning advertising business, wait until they run up against the e-commerce giant’s Chinese equivalent. Chinese...
Laying Down the Laws of Social Media Marketing
Social media platforms can be, without question, some of the most effective resources in your digital marketing arsenal… but only when said resources are used...
Waking Up Brand Managers To Mobile Programmatic
Chris Bourke, Qriously, commercial director, EMEA, explains how employing mobile and programmatic can help marketeers solve problems foisted upon them by social media. How does...
Canon experiments with street screens in Hong Kong to support new launch
Canon is geared up to make some noise around the launch of Canon EOS 70D. A mid-range digital SLR camera, Canon EOS 70D, hopes to...
It’s raining Coca-Cola for labour workforce in Singapore
Social media platforms in Singapore have been busy discussing Coca-Cola’s initiative to connect with the construction labour workforce in the city with #CokeDrones. Remote-controlled #CokeDrones...
Yoose inks sales alliance with Iconiction for Middle East foray
Hyperlocal mobile ad network, Yoose, has entered into a sales and distribution partnership with Iconiction, the Dubai based digital innovation and acceleration hub for Middle...
Iconic Indian superstar Rajinikanth makes a social media debut
One of India’s most influential superstars, Rajinikanth, makes his much awaited debut on social media through Twitter today. This marks the star’s debut in the...
BBDO, Proximity, CarbonStory celebrate Environment Day ‘under water’
BBDO and Proximity Singapore is celebrating World Environment Day, held on June 5 globally, by partnering with CarbonStory, a crowd funding platform for climate change...
L.A. Times Site Goes Mobile-First
The Los Angeles Times is introducing a redesign tonight that moves the 132-year-old newspaper closer to the vanguard of mobile-first web design, with a look...
Facebook Beefs Up Video Metrics
Facebook is rolling out additional video metrics such as unique video views, the average duration of the video view and audience retention over the coming...
Irrespective of the screen, consumers seek good content
As consumers transcend seamlessly between laptops/PCs, tablets and mobile phones, marketers are faced with many new opportunities, and challenges. While some of these screens play...
Facebook’s decreased reach forces social agencies to mature
Reactions to decreased organic reach on Facebook have from the gamut from outrage to joy to resignation. Social agencies — digital agencies that focus on...
As Deep Linking Proliferates, Standards Begin To Emerge
Deep-linking technology, which routes users to a specific page rather than a main landing page, is quickly gaining traction in the mobile app landscape. But...
O&M Beijing shows how ‘Words can be Weapons’ to prevent child abuse
Ogilvy & Mather Beijing and The Center for Psychological Research Shenyang have joined hands to raise public awareness of the detrimental effects of verbal abuse...
How Microsoft got Office 365 users to balance work and play
Summary: Microsoft partnered with Wunderman International India, to develop an interactive Facebook film to create product awareness and understanding via participation that was unique to...
