Automotive’s evolution into a media channel & life app
We have noticed a key theme emerging for 2014. How does this apply to automotive? Automotive is being modified by the behaviour of mobile audiences...
Tagged: Facebook
Instagram In-App Pop-Ups Ask How You Feel About Its Advertisers
“Did you see a post for Showtime’s Masters of Sex?” Instagram recently asked people who use the photo-sharing service. Others have been quizzed about ads...
Are You Being Followed? Yes, Soon — By Facebook
Maybe you don’t have to go to Facebook. Maybe Facebook will come to you, thanks to the emerging method of sequential mobile advertising. It’s seen...
Digital excellence translates to higher revenue for marketers
Digital excellence can be closely linked to revenue growth and other business success metrics. It has become evident over the years that marketers that have...
Timeline vs Apps: Which one to choose and when?
Last September, Facebook announced an extremely important change to its policies, allowing businesses to run contests and administer promotions on their Facebook pages instead of...
Embarking on digital first strategy Businessworld appoints Havas Media
BWIBusinessworld, India’s largest and most respected business magazine known for its incisive writing and independent opinions, has set out on digital first route. One key...
CLEAR’s global digital platform aims for cohesive int’l branding
Unilever’s hair care brand CLEAR has partnered with SapientNitro, its global digital agency to begin delivering a new interactive presence. The new CLEAR website is...
What’s wrong with Facebook’s Buy Now approach?
There has been talk for a while about f-commerce (Facebook commerce) or s-commerce (you guessed it, social commerce) and it finally looks like it’s here....
‘Do the Wakudoki’, says Toyota’s first digital only campaign
Toyota has embarked on its first completely digitally-led campaign, Wakudoki, across eight Asia Pacific markets including India, Indonesia, Malaysia, Pakistan, Philippines, Singapore, Thailand and Vietnam....
Ogilvy’s behavioural sciences practice expands to APAC
Ogilvy & Mather is expanding the global footprint of #ogilvychange, a behavioural sciences practice born in London in 2012 that utilises the latest thinking in...
Will SpotXchange Remain A Standalone SSP?
With video ad tech deal activity surging, independent players must decide whether to go it alone, brave the impending volatility of public markets or sell....
Spizza banks on the power of social listening
Since launching its first pizzeria in Club Street in 2002, one of Singapore’s trendiest dining districts, Spizza’s aim has always understood that the culinary fascination...
Data-Driven Marketers Are Farmers
An underlying sentiment among the marketers at the Oracle Marketing Cloud Interact show in San Francisco this week was how to move away from “channel...
Marketers Want to Know Who You Are: Data Collection Primary Mandate
Marketers want to know who their customers are. They’ve always wanted to know, actually, but today’s drive to digital is increasing demand on brands and...
How Nike encouraged Hong Kong’s youth to ‘own the night’
During summer holidays when school is out, Hong Kong’s youth audiences find themselves with more time on their hands. Nike wanted to leverage this opportunity...
Nothing Speaks Louder than Silence Buying “A Minute of Silence”
Very often we tend to focus on the newest, high-technology aspects of mobile marketing. Somehow it seems that the latest features must be the most...
