FB launches new ‘slideshow’ video ads for emerging markets
In a push to reach out to more users in the developing markets, Facebook has launched a new ‘Slideshow’ ad feature which brings a video-like...
Tagged: Facebook
Just 18% of Marketers Use Both In-stream & Rich Media in Their Campaigns; Global Ad Tech & Martech Acquisitions See 11% Q3 Growth
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and...
Social network ad spend rising rapidly in China
Social network advertising will reach USD 25.14 billion this year, according to an eMarketer estimate. Out of the total, just over 30 per cent will...
Facebook’s LiveRail Cans Some Ad Network Customers As It Goes Direct-To-Publisher
AdExchanger | Facebook doesn’t want umpteen degrees of separation between its LiveRail exchange and the stable of publishers who use it to monetize, and the...
Facebook promises to kill those annoying Candy Crush notifications
Now that Facebook has finally created a “dislike button,” it’s moving on to more pressing issues. Like Candy Crush Saga invitations. The ubiquitous notifications from your...
Advertisers fight the battle of ad blocking
The bottom line is the average consumer doesn’t want to see advertising. Or to be constantly bombarded with messages. It’s as simple as that. They...
Marketers Use Social Media Not Just to Build the Brand, But to Bolster Engagement
Yes, it looks like increasing audience engagement is the key objective for many advertisers who have signed on for social media marketing. So purports an...
Competing trend of news syndicators delivering targeted ads
With Flipboard having utilised its own graph for content curation and discovery, it is of little surprise that the data will now help to power...
Singtel launches first-ever nationwide mktg push for SMEs
Singtel and Ogilvy & Mather Singapore have rolled out phase two of the 99 per cent SME movement to spur all consumers to support local...
MarketShare And Other Vendors Unite Against Walled Gardens
AdExchanger | Want to track across devices? Then you’re going to have to enter the walled gardens of Google and Facebook. But the open ecosystem...
Weibo – The Twitter Of China – Is Getting More Serious About Its Analytics
AdExchanger | Analytics on Sina Weibo used to be fairly rudimentary – number of friends, number of followers, basic engagement metrics and the like. “The...
VOD Revenue to Reach USD$1.8m in LATAM; Brazil Ecommerce Expects Strong Black Friday
This week’s LATAM RoundUp brings the high expectations of local online retailers about Black Friday — which includes the creation of a specific segment by...
Facebook Makes the Grade: Social Site Gets A, But Room for Improvement for All Social Networks
When eMarketer asked executives from 29 companies (including advertising agencies and client-side marketers) to grade the “Big Three” social sites — Facebook, LinkedIn, Twitter —...
Why the Grass is Greener in a Walled Garden
Despite providing obstacles, there are good reasons to keep a walled garden. In this piece, Chris Bennett, MD Europe, Pixability, argues in favour of walled...
Data pick of the day: Dominance of Alphabet
With Alphabet set to post healthy financial results this week and hot on the heels of the announcement of YouTube Red, GlobalWebIndex looks at just how important...
In six months, Quartz videos rack up 45 million views on platforms
With the launch of CNN’s Great Big Story and publishers like BuzzFeed and Business Insider before it, the distributed approach has gone beyond the experimental...
