Opera Max to be pre-loaded in over 100 million Android phones by 2017
About 14 OEMs, including Samsung and Xiaomi, have embedded Opera’s data-management app, Opera Max, on their smartphones. With the new partnerships with Asian OEMs – Acer,...
Tagged: Facebook
Reaching Critical Mass With Publisher Co-operatives
Publishers have recently discovered that there is strength in numbers, with Europe assuming a pioneering role in the establishing of publisher alliances. Jay Stevens, general...
Media monitoring helps decipher feedback vs. Word of Mouth
Media monitoring helps bring together the full picture of customer sentiment and public opinion. Do you assume that “no news is good news” when it...
Zynga Makes A Play For Ad Dollars As It Faces A Mobile, Post-Facebook Future
AdExchanger | There was a time around 2009 when you couldn’t talk about Zynga without also talking about Facebook. Back then, FarmVille, CityVille and CafeWorld...
Why There’s Still a Market for Online Ads No One Sees
Earlier this week the ad tech company AppNexus announced what it described as a major innovation: It would allow advertisers to pay only for those...
Axel Springer Claims Success on Ad Block Fight-Back; WPP buys Essence
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Springer’s anti-ad blocking experiment works; Essence to...
Online Advertising Pushes Forward as the Healthiest Channel in the Marketing Industry
Now, more than ever, it’s time for marketers to take advantage of great opportunities to harness data to make campaigns work that extra bit better,...
Location-based mktg biggest opportunity for marketers in APAC for 2016
Location-based marketing opportunities presented the greatest opportunity to the digital marketing sector in the Asia-Pacific region for 2016, ahead of advertising on new wearable platforms...
The journey from data to actionable insights
Disruption is shaking up the business world. New technologies are continuously evolving, propelling the natural transformation of the customer buying process. The exponential growth of...
Mobile advtg drives up FB’s revenue to USD 4.5 billion
Facebook continued on its growth path as beat the third quarter estimates with a revenue of USD 4.5 billion. The social media giant also clocked...
Fueled By Mobile And User Growth, Facebook’s Q3 Earnings Beat Expectations
AdExchanger | Facebook continues to see hand-over-fist growth in its ad revenue and user base, according to its third-quarter earnings report, which pegged overall advertising...
Facebook Sales Top Estimates, Fueled by Mobile Advertising
Facebook notched another quarter of revenue that beat estimates after stepping up its mobile-advertising efforts. The company running the world’s biggest social network reported third-quarter...
Facebook’s DSP: Will the Data Be Enough in a Programmatic World?
If Facebook is starting a DSP, then programmatic has certainly left the niche. But is the social network’s first-party data enough? Kevin Tan, CEO, Eyeota,...
Chris Cox on Facebook’s next big focus
What is Facebook looking at next? Chris Cox, Chief Product Officer at Facebook explained the vision for the social networking giant at a recent press...
Facebook Unveils Slideshow To Boost Video Ads In Emerging Markets
AdExchanger | Video advertising has grown steadily in recent years, with some predicting that spending will top $5.4 billion next year. Now a new video...
Transparency in Media Buying and Programmatic Marketing
In our latest piece from the IAB’s Display Trading Council, Berit Block, marketing director for Europe at DataXu, sheds light on the meaning of ‘transparency’...
