Gift ‘time’ on Xmas: NESCAFÉ Dolce Gusto to Sinagporeans
What do busy Singaporeans value most at Christmas? This was the question that NESCAFÉ Dolce Gusto and Social@Ogilvy pondered as the brand geared up for...
Tagged: Facebook
NBA Players Star as Sitcom Family in New State Farm Campaign
The first three spots, which also feature players Kevin Love, Kevin Garnett and Damian Lillard, will debut Dec. 25; State Farm will boost its TV...
Copyranter: The 5 best ads you didn’t see this year
Mark Duffy has written the Copyranter blog for 10 years and is a freelancing copywriter with 20-plus years of experience. His hockey wrist shot is better...
A look back at 15 acquisitions of 2015
With an average of more than three acquisitions happening around the world every month, the year of 2015 seemed to be a year of consolidation....
APAC Mobile Marketers Must See Beyond App Development
Mobile marketing is more than just about building apps to accompany campaigns, and advertisers need to start thinking about alternative ways to reach their audience....
What made it to DMA’s Top 20 in 2015
Content is King – well, at least on the most read list of Digital Market Asia, it surely is. With the ad blocking debate raging...
Award-winning Malaysian team out to pursue social good
A Malaysian team won MasterCard’s Masters of Code global hackathon by building a software platform to manage the salaries of foreign domestic workers, but that’s...
10% of Brazilians Have Ad Blockers; WhatsApp Banned in Brazil for 12 Hours
Weekly Latin American RoundUp brings the following stories: IVC audits Ad Blocker’s situation in the country and finds out that, for some publishers, 30% of...
Six marketing predictions for 2016
2016 will see brands connect their owned and earned investment with paid media effectiveness, plan effectively around online viewability, adapt to ad blocking and embrace...
Seven takeaways from Google CEO Sundar Pichai’s India speech
Search engine giant Google on December 16 said the company will develop products for the next billion people in India. Sundar Pichai, Chief Executive Officer of Google,...
Topsy, the Internet’s favorite social media analysis tool, has died at 8
Topsy is dead. The Internet’s favorite social media analytics service unexpectedly went offline last night, tweeting “we’ve searched our last tweet.” Topsy.com redirects to a...
Fundamentals key in a digital world: R Chandrasekar, Nestlé
For R Chandrasekar, Head of Communication and Ecommerce at Nestlé India, the need of the hour is not talking digital marketing but focusing on the...
Change of creative guard at JWT SG; Valerie Cheng moves to FB
After five years with J. Walter Thompson Singapore, including two as Chief Creative Officer, Valerie Cheng is moving on to a new role as Head...
Moment marketing will break silos in 2016: Omnicom India report
In the social media age, it is the consumers who are in control of the brands. With rising consumer expectations, brands today are expected to...
Facebook unveils new tools for customer communication for Pages
Over 50 million businesses globally use Facebook Pages now to connect with their customers. With more and more people communicating with Pages, Facebook has launched...
Relationships Count: MMA Trends Report Cites ‘Human Connection and Purpose Driven Strategies’
The Mobile Marketing Association has, just released its 2015 Mobile Marketing Trends Report. “As a retrospective of this year’s best work and most notable mobile...
