Facebook’s Atlas Struggles To Serve Its Market
AdExchanger | Facebook’s Atlas ad server promises to deliver marketers a superior way to measure campaigns compared to DoubleClick, which commands the lion’s share of...
Tagged: Facebook
FB launches immersive full screen mobile ads called Canvas
After the success of carousel ads and Slideshow, Facebook has now launched a more immersive ad format for advertisers called Canvas. This new mobile-only ad...
Native Advertising to Grow 156% until 2020; Customer Data Will Drive Sales in Future
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
Instagram now has 200,000 advertisers
It has been almost six months since Facebook-owned Instagram opened up its platform to advertisers. The move which started with some select partners last September,...
Google drops right-side SERP ads: What does it mean for advertisers?
Last week Google confirmed a significant update to its search engine results page (SERP) with the removal of the right hand side ads on desktop. This...
NHL team’s hashtag gets trolled on Twitter with racist and vulgar slurs
Add the Montreal Canadiens to the long list of brands learning the hard way not to trust the Internet. To celebrate its millionth Twitter follower last...
Eight interesting US digital marketing stats from the past week
Top frustrations for mobile shoppers We’ve all got our own bugbears when it comes to poor mobile UX, but a recent study by Bizrate Insight...
Martell turns Cognac packaging into Google Cardboard for VR campaign
The Martell House has launched a new limited edition: La French Touch by Martell, created by Etienne de Crécy, pioneer and emblematic figure of the House...
Why Mobile Is Primed For Ad Tech Innovation – And That Emoji Ad Network
It’s the mobile industry’s big week – when thousands of opinion formers, C-level execs, and journalists from the mobile industry flock to Barcelona to discuss...
#sowhoknew: Why this kids puzzle is driving the internet bananas?
This simple brain teaser has taken Facebook by storm. Now it’s infiltrated LinkedIn as well. But why? It’s so easy to solve. Or is it?...
Twitter adds customer service tools for brands
To look at competing with Facebook on providing a platform for customer service, Twitter has rolled out two new tools. The company highlighted that with millions...
EVA Airways appoints KRDS SG to boost its presence on Facebook
EVA Airways Corporation, the Taiwanese International Airline has appointed social and mobile Agency, KRDS Singapore as its social media agency tasked with handling the airline’s social...
A Billion People Use WhatsApp, But Messaging Apps Still Stump Market
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
‘Mobile Is Everything’: MWC 2016 Will Feature Major Product Debuts
The GSMA Mobile World Congress in Barcelona is expected to see a number of major product launches, reports CIO Today, including Samsung’s Galaxy S7 and...
Cisco Invests £7.5m in Adbrain; Vertical Video Ad Format for Teads
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adbrain receives investment; Teads introduces vertical video...
Qatar, Singapore Airlines & AirAsia most social media savvy in SE Asia
Qatar Airways has the biggest community across all their social media channels for flag carriers in Southeast Asia. This was highlighted in a report by...
