Glow Merges with ADTZ; Inneractive Snapped Up by RNTS
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: London-based Glow merges with Spanish ADTZ; RNTS...
Tagged: Facebook
How effective are your Instagram & mobile app ads?
While Instagram reached 200,000 advertisers recently, mobile app ads have also risen leading to app installs increasing 196 per cent year-over-year. A Kenshoo report highlighted...
How SIA’s first native social brand video went viral
In a move to generate conversations online on the brand, Singapore Airlines tasked Dentsu Mobius to launch its first native social brand video. Background Singapore...
Maxus launches unique mood based planning tool Kaleidoscope in india
Maxus India has launched ‘Kaleidoscope’, a unique mood based planning tool which is Inspired by British physician Dr. Liz Miller’s mapping principle of defining one’s...
Publishers Pay The Facebook Measurement Toll; Place-Based Marketing Draws Government Concern
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pub Crawl Some publishers that have embraced Facebook Instant Articles are now...
Facebook has 3 million advertisers now
The number of active advertisers on Facebook has grown by 50 per cent in one year, with Southeast Asia as the fastest growing region. There...
NZ campaign dangles a ‘happy ending’ to promote sober driving
Despite decades of anti drink-driving advertising, young drivers in Auckland still often drive after a drink or two – so Auckland Transport decided to shift...
Instagram Celebrities Are Behind the Modern Corset Boom
Kim Kardashian is always waist training, according to her Instagram. In a May 2015 selfie, she wore an undershirt, black leggings and a tight black...
Report: Converting millennials from customers to loyalists by “doing good”
By now, the massive purchasing power of millennials is no secret. The cohort, who will spend more than $200 billion in 2017, seek brands that...
Tencent and Omnicom Media Group partner on data mining
Tencent Online Media Group will partner with Omnicom Media Group to collaborate on the development of new consumer data interpretation methodologies. Through the partnership, Tencent...
Header Tag Bidding: Why Transparency Matters More Than Ever
Transparency within programmatic advertising is generally considered to be very widely talked about, but not very widely achieved. Ahead of the Index Exchange Digital Techfront being...
The Writing’s On the Wall for Facebook’s SSP Product
In July 2014, Facebook acquired LiveRail, for an unconfirmed amount of USD$500m (£347m). Known as a prominent video ad exchange at the time, what was...
Komli Media renews partnership with Twitter in India
Komli Media, now a part of India’s SVG Media Group, has renewed its partnership agreement with Twitter for India till March 2017. Komli signed this...
#sowhoknew: How would you answer the World’s toughest interview question?
The toughest question asked at an interview is posed by Facebook according to a recent Business Insider article. Why? Because Mark Zuckerberg will… “only hire...
Seafolly picks Ogilvy Australia as creative partner
Australian swimwear brand Seafolly has appointed Ogilvy Australia as its creative and strategic partner, as it looks to evolve its market-leading position while celebrating Australian...
The FT’s head of video goes long and short: ‘either is where we’ll win’
The Financial Times plans to push hard at both ends of the video scale this year, from the 20 minute documentary, to the 50 second...
