LEE’s promotes urban denim culture with #RefreshTheCity
Reiterating that content trumps, and a thoughtful engaging campaign always yields results, Maxus has created a campaign for Lee to pave a path of change...
Tagged: Facebook
Bounce Exchange Buys GoChime Social Marketing Tech And B2B Roster
AdExchanger | Bounce Exchange, a behavioral marketing provider, has acquired B2B social media marketing startup GoChime, Bounce announced on Tuesday. Terms of the deal were...
Twitter is the latest social network to roll out stickers
Twitter announced Monday it’s soon letting people add stickers to their photos in a bid to “add creativity to your photos and connect them to...
#sowhoknew: Are you suffering from Facebook Fatigue ?
Irritated by your in-laws posting every inanity of their day? Want to avoid family who add no enrichment to your life? Pictures of your friends...
Comment on FT’s website goes viral after Brexit vote
The British people plunged the world into a sea of uncertainty after it voted to leave the European Union in a startling result that has...
Axel Springer vs Blockr; Funding for Parsec
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Axel Springer gives up court case against...
InMobi Fined $950K By FTC For COPPA Violation; AmEx Unveils Facebook Messenger Bot
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. You Caught Me, COPPA The FTC levied a $950,000 fine against InMobi, a mobile...
Four examples of brands using an episodic content marketing strategy
Here are just four examples of brands who have used this technique to keep consumers coming back for more. Kate Spade Kate Spade is a...
Programmatic Investment on the Rise; Advertising on Premium Editorial Websites More Effective
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire....
Facebook Announces New Products At Cannes; GroupM Lowers Its Ad Growth Project For The UK
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Cannes-Do Surprise! Facebook announced some new products at the Cannes Lions advertising festival....
Amobee Announced as Snapchat Partner
Leading Global Marketing Technology Company to Provide Snap Ads Later This Year as Part of Cross Channel Media Solutions FOSTER CITY, CA – Amobee, a...
IDC: Wearables Shipments to Top 213 Million Units in 2020
pple WatchAccording to the latest data from IDC, global shipments of wearable devices are expected to reach 101.9 million units by the end of 2016....
10 delightful digital marketing stats from this week
From Instagram and mobile usage, to online sales and shifting attitudes towards paid content – here’s what’s going on in the world of digital. For...
Microsoft Acquiring LinkedIn is Good for Data, But Questionable Strategic Fit
On Monday, 13 June, Microsoft Corp (NASDAQ: MSFT) announced the acquisition of LinkedIn Corporation (NYSE: LNKD) for a cash deal valued at USD$26.2bn (£18.44bn). With the...
Video Ad Views Growing 24% YOY; US Ad Revenues Soaring
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire....
One British agency’s plea to young voters: #DontFuckMyFuture
A riddle: What is European and sounds like “two old white men shouting at each other in a room with no windows?” The answer, according to Adam&EveDDB...
