Snapchat’s user base is getting older: How should marketers respond?
According to comScore data, in May 38% of US mobile users aged 25 to 35 and 14% of those older than 35 used Snapchat, a...
Tagged: Facebook
Square And Facebook Serve Up Offline Attribution For An Ohio Eatery
AdExchanger | As proprietor and chef at Café Avalaun, a gluten-free restaurant just outside of Cleveland, Ohio, Brian Doyle would rather cook, bake and make...
Google, Yahoo & Twitter are top video sites in Japan
Google Sites, Yahoo Sites and Twitter ranked as the top three online video properties by unique viewers in April 2016 in Japan, according to the...
Video Advertising is an Untapped Opportunity for B2B Companies
Video advertising is growing at a fair rate of knots, with it being applauded as a high-engagement medium across many industries; but what about it’s...
Inside the BBC’s social distribution strategy for Brexit coverage
News publishers have been on overdrive since the Brexit news hit, and a lot of them continue to break internal traffic records. Take the BBC....
iHeartMedia Puts Music Fans At The Center Of Its Campaigns
AdExchanger | IHeartMedia relies heavily on listeners to inform its online marketing efforts. When advertising its stations, the digital audio giant has found its biggest...
Vivendi Reconstitutes the Gameloft Board of Directors
Vivendi and Gameloft announce that the Gameloft Shareholders’ Meeting appointed five members proposed by Vivendi to the Board of Directors of Gameloft, a leading international...
How Brexit is helping shape Business Insider’s Facebook Live strategy
Like many other publishers, Business Insider has been experimenting with Facebook Live for months. But it was the Brexit vote that showed the publisher that live news...
Inform or entertain: Is your content worth reading?
Do you hate ads? I loathe ads. I run three separate ad-blockers and another plugin that disables videos, just so I won’t have to run...
Is your business Myanmar ready?
In a nascent marketplace where local brands hold their own against foreign competitors, Apple has emerged as the most differentiated brand in Myanmar, whereas local...
Lenovo launches digital campaign to helps Jharkhand girls build a school
In a bid to use technology for a cause, Lenovo has partnered with YUWA to launch the ‘Girls with Goals’ campaign which will help the girls...
Cacophony in Cannes: A Reminder That Creativity Should Still Lead Our Industry
Following recent observations from ExchangeWire on the prevalence of discussions around data, technology, and creativity within the ad tech community at the Cannes Lions International Festival...
Set the right KPIs for insights from mobile apps
We are in the year of mobile. In recent years, the rapid rise in smartphone and tablet adoption, coupled with the exponential multiplication of mobile...
IAB UK Study Calls for Common Sense in Tackling Mobile Ad Blocking
The Internet Advertising Bureau (IAB) UK have released results of a major consumer study to understand consumer perception of mobile advertising. In response to the results,...
Interactive Video: A Land Where Not All Impressions Are Created Equal
Interactive video sounds like a format reserved only for the science fiction genre; but it is fast becoming a mainstream reality, with publishers increasingly using it...
Mobile first doesn’t mean mobile only
It’s hard not to get excited about mobile, especially in Asia. After all, it is common knowledge that Asia is on the forefront of the...
