Sourcing and retaining good talent in the digital advertising industry is an ongoing challenge and an increasingly important business function. Businesses are expanding and diversifying...
Who could have predicted that the biggest story of the week would involve Skittles? The popular candy brand was thrust into the spotlight after Donald...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 23/09/2016
Facebook overestimated video view metric for two years The Wall Street Journal reports that Facebook has misreported the average time users spent watching videos for...
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: The Trade Desk IPO; Google launch new...
Following another successful ATS London event, Victoria Usher (pictured below), managing director, GingerMay PR, reflects on one of the many engaging panel discussions during the...
The following is a guest contributed post from Danielle Brown, VP of Marketing at Points. For most modern businesses, customer loyalty isn’t just an added...
Mobile is now the center of the consumer universe. While ‘mobile marketing’ still means mostly app marketing, your operational view of mobile should be that...
Life magazine was iconic in its era. Time Inc. thinks the storied brand can be rebooted for a new era — as a virtual reality...
The world of measurement is often a somewhat murky one in digital advertising, with accurate cross-device, cross-channel, and cross-platform measurement cited as the holy grail...
Kit Kat has been inseparably related to refreshment ever since it propagated its tagline ‘Take a Kit Kat break’ and the legacy continues. The ways...
Mobile has changed the way small business owners do business in Southeast Asia. It has evolved the way they market products to customers, the way...
With its sudden shutdown Thursday, Mode Media provided another reminder that even for a onetime web stalwart, nothing is certain in the digital world. Samir...
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
If it’s harder than catching an Uber, then your service or product has room for improvement. Consumers are demanding seamless and personalised shopping experience through...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 15/09/2016
Need help with your social media advertising? We’re a long way away from the heady days when social media was ‘free’ (well, if significant resource...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 15/09/2016
Twitch Interactive, the video-game streaming service Amazon acquired for almost $1 billion two years ago, hinted at what could be the next sensation in internet...
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