Google, Apple Not Interested in Twitter
CNBC confirmed late Wednesday that Google and Apple are of the list of possible suitors for Twitter. “According to sources close to the situation, Google...
Tagged: Facebook
Focus on customer experience, not sales
Focusing on the customer experience rather than fretting solely about sales shouldn’t be a novel idea, but more often than not, the numbers take precedence...
Ignite wins Acer Malaysia’s social mandate
Ignite SDN BHD recently won another chunk of creative duty for Acer Malaysia; this time it was social media. Ignite has been the primary agency in...
The Winning Bid for Advertisers – Why it’s Time to Get Excited about Bid Enrichment
Advertising thrives on tech. It wouldn’t be advertising if there wasn’t a healthy line of new technology entering the market and transforming the way the...
Adknowledge Asia & metaps+ partner on social mktg campaigns in Korea
Social and video advertising technology company Adknowledge Asia has partnered with metaps+, a South Korean big data-based mobile marketing solution provider, to support local and international...
Spongebob’s ‘Soul’ and Other Weird Stuff Selling on Facebook
Facebook’s Marketplace has everything: half-eaten pizza, sad tomatoes, goblin keychains, opened Gatorades. There are even pot and snakes for sale. The joke items hopefully were...
Innisfree gets YouTube stars together to target Malaysian millennials
Korean skincare and beauty brand innisfree, recently launched its first ever music video, to promote a new customisation offering for their range of cushion compact...
Taptica COO Dishes on on SaaS and Why It’s Wrong for Mobile
The following is a guest contributed blog first shared with MAW from Galia Reichenstein, COO & Head of Sales at Taptica. Ad tech is embracing...
Thomas Cook enters Chinese market with a WeChat VR game
Thomas Cook, the travel services company, has opened its doors in Shanghai. Thomas Cook wanted to raise awareness about the brand in the Chinese market....
10 top-notch marketing stats from this week
So without further ado… Nearly half of digital marketers in the UK feel overworked Research from Greenlight Digital has revealed how digital marketers in the...
Bloomberg Media to provide news on Japan’s LINE
Bloomberg Media has launched an official account on LINE, providing daily news content on one of Japan’s largest messenger platforms. It will include a selection...
Pressing on with Programmatic at dmexco 2016
dmexco has quickly established itself as Europe’s premier ad tech event, with the 2016 edition welcoming 50,000 delegates and over 1000 exhibitors listen to A-listers...
Rounding Up ROI: Visa and Oracle Debut Solutions to Help Merchants Measure Digital Ad Success
Visa Inc. has teamed up with Oracle to debut “Visa Advertising Solutions,” a new suite of products designed to help merchants understand whether their digital...
AppNexus Raised $31M; Slate Is Kicking Its Facebook Habit
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. On The Up AppNexus raised $31 million in a round led by News Corp...
Havas Media ANZ bolsters commercial expertise team
Havas Media’s commitment to being one of ANZ’s most technologically-advanced media agencies has signalled the creation of two new senior roles in the business, charged...
Philadelphia 76ers buys two eSports teams
The Philadelphia 76ers have made a full-court press into eSports, where it hopes to have a little more luck than they’ve had recently on the...
