Significant Upgrade Features Predictive Anomaly Detection, Enhanced Mobile App Measurement, Real-time Data Visualizations and Robust Video Metrics CHICAGO – DMA Conference — Adobe (NASDAQ: ADBE) unveiled new...
US RTB to reach $10.5bn by 2017 Global Programmatic Buying to Triple to $33 Billion by 2017 NEW YORK – MAGNA GLOBAL: Key Findings According to MAGNA...
Replaces Incredibly Annoying CAPTCHA; Boosts Brand Recall By Over 300%; Click rate 54x industry standard Detroit – Based on very successful initial results with Ford...
Company also introduces four anti-spam best practices to benefit the digital advertising industry REDWOOD CITY, Calif. – YuMe, Inc. (NYSE: YUME), a leading provider of digital...
When Gene Amdahl left IBM and founded Amdahl Corporation to sell mainframe computers in 1970, he predicted that his former employer would attempt to diminish...
The following is a guest contributed post from Jon Jackson, CEO of Mobile Posse. When a customer leaves the wireless store with their new smartphone...
Marty McFly is not due to arrive in the future until October 2015, but it appears he and his friends have shown up a little...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 25/10/2013
It may have been easy to overlook how crowded with ads Google’s search results pages have become over the last couple years. But it’s hard...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 25/10/2013
MediaVest has signed an upfront deal with Google to commit an undisclosed amount of advertiser spending toward running video, display and mobile ads on Google’s...
Company Unveils Sophisticated New Logo and Tagline NEW YORK, NY and SAN FRANCISCO, CA – Martini, the experts in engaging the affluent online, shared key...
Six months ago, Turner said it refused to sell its online ad inventory through exchanges. Today, it officially unveiled its very own ad exchange. The...
Mobile Climbs 145% & Digital Video Rises 24% Year-Over-Year NEW YORK – Internet ad revenues surged to a landmark $20.1 billion, according to the IAB Internet...
The digital advertising market is rapidly becoming more automated, more data-driven and interconnected — but what are publishers and agencies doing with this today? Are...
It’s funny that viewability seems to be the hot subject in US trades at this present time. Every post I read confuses the proposition even...
Supply side platform AdSlot’s pitch to help sell publishers’ guaranteed inventory via programmatic methods begins with avoiding anything that acts like a private marketplace. The...
When you stumble across a horrifying online video of a gruesome beheading, the last thing you expect to see is ads served against it from...
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