Microsoft Doubles RTB Inventory With New Email Placements
After years of handling programmatic with a light touch, Microsoft is making up for lost time. It has recently rolled out global programmatic direct options,...
Tagged: eyeblaster
In a Major Departure, Google Shows Banner Ads in S…
In a Major Departure, Google Shows Banner Ads in Search Results: buff.ly/HKIzPn
The Weekly Digital Marketing Update @ Copenhagen INK (11-11-2013)
Asia Digital Marketing News Who Really Sent This Racist Home Depot Tweet? Gartner: Google Glass Will Revolutionize Workplace Efficiency Google’s Mobile Tracking: The Advertising ‘Holy...
AppNexus Summit: Mobile Programmatic Crawls Forward, Creative Next Big Issue
At its San Francisco summit earlier this year, AppNexus used a slide chock full of poker chips to announce the technology platform was going “all...
Onion Quits Print in Final Three Cities
The Onion is halting its print version in Chicago and its two other remaining markets with its Dec. 12 issue. The newsweekly was 25 years...
eBay’s Programmatic Success; Nielsen OCR In The Wild
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. eBay’s Programmatic Success Programmatic is becoming a big part of the display pie for...
Exponential Interactive Appoints APAC Managing Director John McKoy as Chief Revenue Officer
McKoy sets his sights on continued growth for Exponential, bringing more than 15 years of digital industry experience to the table EMERYVILLE, Calif. – Exponential Interactive,...
ValueClick Will Sell O&O Sites, Roll Out DSP
ValueClick will sell a bunch of websites as it pours all efforts into upgrading its wheezing display ad infrastructure. The company is also building a...
It’s Complicated: Online Campaigns with 50 or More Ad Versions Increase by 32%, Reveals New Complexity Index by DG MediaMind
New York, NY – DG MediaMind released new research today showing that digital marketers are managing increasingly complex online campaigns; the number of campaigns that averaged...
ADFOX Report: Russian RTB-market in H1 2013
According to an AdEx Benchmark 2012 study, published by IAB Europe, Russia ranks fourth in Europe in terms of its online advertising market (€1.6 billion...
Accordant Media Joins Triton Digital’s a2x Platform for Programmatic Streaming Audio Advertisements
Leading Independent Trading Desk to include a2x Inventory in Audience Buying Solution LOS ANGELES – Triton Digital, a leading technology provider for the audio industry, announced...
Gawker Reverses Course on Ad Exchanges
The list of publishers shunning ad exchanges is thinning rapidly. Gawker Media is the latest publisher to succumb to market pressure. It has quietly opened...
Tech’s Big Three Cash In On Display
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
The Trade Desk, Inc. Partners with DG to Make the DG Peer 39 Pre-Bid Data Available in its Environment
Offering the most robust set of Safety and Targeting Attributes including protection from non-human traffic New York, NY – DG® (NASDAQ: DGIT), the world’s leading...
‘Money for Nothing & Your Clicks for Free: How to Not Waste Your Money in Retargeting’, by Adam Berke, President, AdRoll
Maybe it’s not exactly what they had in mind, but we can take some inspiration from Dire Straits when thinking about how to measure and...
Yieldex Launches Digital Publishing’s Most Accurate and Inclusive Calendar For Sponsorship Sales
YieldEdge Sponsorship Calendar Helps Forecast and Manage Sponsorships 15 Months into the Future New York – Yieldex, the leading provider of inventory and revenue management solutions for...
