EPrize Says HelloWorld
Friday’s announcement that ePrize, a provider of multichannel engagement and loyalty solutions, has rebranded as HelloWorld represents more than a new company name. It also...
Tagged: eyeblaster
WebSpectator Receives Media Rating Council Accreditation for its “Guaranteed Time Slot” Advertising Viewability Metric
WebSpectator forPublishers Accredited By MRC For Its Core Viewable Impression Metrics For Online Display Advertising SANTA MONICA, CA – WebSpectator, the world’s only real-time mobile...
How Pubs Learn to Love Viewability: WebSpectator’s MRC Accreditation and Time as a Metric
Riddle me this – what if desktop display ads were more like TV commercials? You hit up your favorite website and a banner ad appears...
Epom Has Obtained $7 Million of Investment
According to the official statement, Epom top-management anticipates to employ the obtained $7M investment in the creation of fresh products and services and, certainly, the...
The Chicago Cubs Strike Out With A New Mascot The Internet Hates
Only a team as perpetually down on its luck as the Chicago Cubs could see a well-intentioned rebranding so horribly backfire. Earlier this week, the...
Tectumedia’s product offering goes far beyond programmatic buying…
Project A’s new venture Tectumedia’s website has now officially gone live. As I wrote about back in July (A new player to support start-ups with...
Rovi Introduces Audience Management Solutions to Optimize Multi-Screen TV Advertising and Promotions
Fully Hosted SaaS Offering Harnesses Big Data to Help Evaluate Inventory to Create Highly Targeted Campaigns 2014 International CES LAS VEGAS – Rovi Corporation (NASDAQ:...
The New York Times begins native advertising. Will it work?
Two fairly subtle, but not indiscreet ads for Dell straddle the The New York Times logo. A rudimentary scroll down the homepage doesn’t actually reveal...
The Real Promise Of Programmatic: Always On, Multichannel Marketing
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
LinkedIn’s Bot Problems; The Year Of Data
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Social Bots Link-In Bots don’t just haunt display advertising, they’re creating problems for social...
EVB Wants You to Stop Texting and Driving — And Spread the Word
San Francisco-based agency Evolution Bureau wants you to paint your thumbnail red — for a cause. Steve Babcock, executive creative director at EVB, has created...
Media Agencies say 15% of digital budgets will go to mobile in 2014
Mobile marketing and advertising seem to have been growing rapidly in the past few years in terms of technical capabilities, creative ideas, and user acceptance....
2014 predictions from the New York tech community
Ben Plomion, VP Marketing at Chango Marketing silos are beginning to erode… Once upon a time, different groups within a digital marketing team were divided...
YuMe First to Deploy Advertising on Toshiba Cloud TV in Europe
Addition of Toshiba Cloud TV Expands YuMe’s European Multi-screen Digital Video Footprint LONDON – YuMe, Inc. (NYSE: YUME), a leading provider of digital video brand...
The Things That Should Happen In Ad Tech In 2014… But Probably Won’t
The title of this post is clearly a cop out, as it is intended to hedge my chances of complete and abject failure come the...
Former Dance Pro Taps Into Mobile Data
Who says data pros have two left feet? Elise Neel, newly hired VP-data and insights at mobile-data firm PlaceIQ, took a roundabout route to her...
