Tablet Advertising: an in-depth look
Tablets have been mainstream for only a few years, but already they are incredibly popular for certain uses. Although most would agree that the tablet...
Tagged: eyeblaster
5 key takeaways from MMA Forum Singapore 2014
The annual Mobile Marketing Association Forum (MMA) Singapore 2014, held on May 22, 2014 in Singapore, witnessed over 250 delegates representing the mobile marketing ecosystem...
FreeWheel Cofounder On The Profound Differences Between Programmatic TV And Display
This upfront season, a number of media conglomerates flirted with programmatic TV. ABC, for instance, is beta testing data-driven ad sales via video ad server FreeWheel’s...
MMA Debuts Info-Packed Mobile Marketing ‘Case Study Hub’
Consistent with the Mobile Marketing Association’s stated mission to cultivate knowledge and build capabilities for marketers and agencies, the MMA on Thursday launched what they...
‘Real Time’: A Misnomer In Display Advertising
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Meet the finalists for Pornhub’s new creative director
Based on the caliber of finalists in Pornhub’s competition for its creative director, it seems the porn industry is no longer a haven for society’s...
WTF is cross-device tracking?
This is the latest in a series of articles that explains, in plain English, new technology tools and platforms that are changing the face of...
IAB Europe: Digital Ad Revenues Record Double Digit Growth
Digital ad spend in Europe increased by 11.9% last year to surpass the €27bn mark, with the UK extending its lead as the most developed...
What Publicis-Facebook’s multimillion dollar ad deal implies
In what is being touted as one of the largest deals between and advertising network and a technology company, Facebook and Publicis have announced a...
XM Asia creates a new role focussing on content & connections
XM Asia has appointed Lee Yew Leong to the newly created role of Director – Content and Connections. “XM Asia is always looking at diverse...
EE Bigs Up Its Data Bank
The UK’s largest mobile operator EE is stepping-up efforts to recruit partners for an ‘big data’ trial via its mData unit, as it aims to...
U.S. Social Media Ad Revenues to Hit $15 Billion by 2018
BIA/Kelsey estimates in a new report shared with MMW this week that total U.S. social media advertising revenues will grow from $5.1 billion in 2013...
Mindshare brings its data infused ‘war room’ The Loop to Asia
To help marketers make collaborative and adaptive decisions across their paid, owned and earned marketing in real time, Mindshare had recently announced the global launch...
Lee Jeans celebrates 125 years by ‘lighting candles’ across China
Lee Jeans is celebrating its 125th anniversary with an out-of-home and in-store campaign that invites fans to ‘light up the candles’ in more than 30...
MG Cars awards digital mandate to PHD Thailand
PHD Thailand has been selected as the digital agency for British car manufacturer – MG Cars. The scope of work covers the entire gamut of...
Adobe: Marketers Pin Hopes On Data Analysts To Keep Up With The Times
Adobe study points to serious gaps in the digital skillet among brand-side marketers across Europe, with those in the UK looking to hire data analysts...
