One ad ecosystem – helping us live the simple life
Life was simpler in the olden days. Roads weren’t as busy, jobs finished at five, you probably didn’t always lock the front door and people...
Tagged: eyeblaster
5 old fashioned mktg gimmicks to revamp your brand
The marketing gimmicks listed here are age-old but don’t seem to have lost their charm even today. The deal is to use them innovatively to...
MoPub native ads leave the niche; Google integrates Comscore measurement into DoubleClick
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: MoPub native ads leave the niche; Google...
Twitter launches new platform for advertisers
Following in the footsteps on Facebook, which recently expanded the its ad platform to include ads outside of Facebook, Twitter has now announced its Audience...
AQUA inspires Indonesia to ‘Be Water’
Y&R Group Indonesia has launched a major new brand campaign for AQUA, which shows everyday heroes’ acts of kindness inspiring others to be‘just like water’...
APAC Marketers Drowning in Data Whirlpool; BuzzFeed Inks Joint Venture With Yahoo Japan
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Marketers drowning...
UK Publishers Remain Optimistic Following Positive Growth in 2015; Video Ad Popularity Throughout the Day by Device
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and...
New digital ad formats have become ubiquitous: Study
New ad formats on digital such as video, interstitials and native have become ubiquitous, a MoPub Twitter report highlighted. While banner ads continue to dominate...
Mirum SG wins Crabtree & Evelyn’s social media biz
Mirum Social, the social media arm of Mirum Singapore, has won social duties for Crabtree & Evelyn. Mirum Social will manage Crabtree & Evelyn’s social...
Mobile leads to better campaign results: Study
Want to improve your campaign performance? Increase your mobile spend. Marketers can easily get better results for their campaign without going over the budget, just...
IAB Awards to Honor Top Digital Marketing Work of 2015
It’s not the Oscars, but in the world of digital marketing it may be just as big. This week, new info came to light regarding...
Data Driven Creative – the Killer Combination for Video Ads
Video advertising offers the perfect platform for a marriage of data and creativity, but many advertisers are unaware of the creative opportunities available, argues Justin...
Singapore leads in cross-screen users in Asia
Singapore, Australia, and the Philippines boast the highest percentage of cross-screen users operating three devices. Users with three devices are setting the trend for multi-device...
Banner ads can be creative & effective
Banner ads have been around since 1994, almost as long as the consumer internet. But let’s face it, we’ve been there and done that. So...
unBOUND London
30 November to 1 December, 2015 London, UK unBound London is the UK’s most exciting innovation festival connecting leaders and growth stage companies from digital...
73% Drop in Illegal Site Advertising; The Cost of Ad Blockers to Reach $22bn
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and...
